by Geniee team | Feb 21, 2024 | Ad tech & Ad Ops, Blog
Are you looking for a streamlined and cost-effective approach to engage in digital advertising? Ad exchange stands out as one of the optimal solutions. Delve into the answer to “What is Ad Exchange” and its operational mechanisms to uncover the advantages of this...
by admin | Jan 24, 2024 | Ad tech & Ad Ops, Blog
Expanding your website’s ad revenue with Google Ad Exchange (Google AdX). Learn about the definition, how it works and unlock the potential of Google AdX for effective ad monetization. Established in 2009 as a rebranding and expansion of the DoubleClick Ad...
by admin | Jan 17, 2024 | Ad tech & Ad Ops, Blog
What lies ahead for programmatic advertising trends in 2024? This cutting-edge marketing approach, powered by algorithms and user behavior, continues to reshape digital advertising. Programmatic ads promise to be more precise and efficient, transforming marketing by...
by Ly Nguyen | Jun 27, 2023 | Ad tech & Ad Ops, Blog
Source: Freepik.com Have you heard about Google AMP Ads but weren’t sure what you needed to know to get started? We’ve got everything you should know right here! AMP Ads are a great way to leverage the speed and convenience of the Google Accelerated Mobile Pages...
by Ly Nguyen | Jun 9, 2023 | Ad tech & Ad Ops, Blog
Source: Freepik.com Welcome to the fascinating world of AdTech, a realm where creativity meets technology, and innovation fuels growth. If you’ve ever wondered how the right ad finds you at the right time, you’re about to embark on a journey that unravels...
by admin | May 1, 2023 | Ad tech & Ad Ops, Blog, Header bidding
Choosing one between header bidding and ad mediation can be a tricky choice as one needs to be well-versed with the nuts and bolts of both these technologies. That’s why we’ve come up with this blog. So dive in and discover valuable insights about header...
