A complete guide on AMP Ads

by | Jun 27, 2023 | 0 comments

Source: Freepik.com

Have you heard about Google AMP Ads but weren’t sure what you needed to know to get started?

We’ve got everything you should know right here! AMP Ads are a great way to leverage the speed and convenience of the Google Accelerated Mobile Pages (AMP) format while also boosting your ROI.

In this article, we’ll be giving you a comprehensive overview of AMP Ads, from what they are and how they work, to the pros and cons of using this format, and some best practices for optimizing your campaigns. We’ll also give you an in-depth look at the targeting options available with AMP Ads, so you can create campaigns that are tailored to reach your desired audience. So let’s get started!

What are AMP Ads and Why do they matter?

AMP Ads are quickly becoming an essential part of the digital advertising landscape. An acronym for Accelerated Mobile Pages Ads, they are powered by Google’s AMP technology and provide a fast-loading, mobile-optimized web experiences for ads on mobile devices.

So why are AMP Ads so important?

To begin with, they can help to improve user engagement and keep users actively engaged in the ad experience. They can also optimize the delivery of your ad content while reducing the load times on mobile devices. And finally, AMP Ads are designed to be flexible and adaptable to any device size or screen resolution, meaning you don’t have to worry about having a separate version for different devices.

Another big plus is that AMP Ads can help reduce latency across platforms, which can improve ad response rates. This is because short loading times are often linked to higher click-through rates—meaning more people will be likely to see your ad content and take action on it.

Overall, AMP Ads offer compelling benefits that make them worth considering for any digital advertising campaign.

How AMP Ads Work: The Technology Behind Them

AMP Ads are a special type of ad format that Google created to optimize the mobile ad experience. But what really makes them tick? It comes down to three key components that make up the AMP Ads tech stack:

AMP HTML: This is a lightweight version of HTML5 specifically built for AMP. It includes only the necessary elements for performance and doesn’t allow any scripts that slow loading time.

AMP JavaScript: This is an open source library created to guarantee smooth scrolling and other animations without compromising page load speed.

AMP Cache: This is a content delivery network created by Google to serve cached content quickly and efficiently.

In addition, there are several components that contribute to a fully functioning AMP Ad, such as the amp-ad custom element, amp-analytics, and more. You also have to ensure your ads are validated by one of the networks approved by Google, such as AdSense or DoubleClick. Finally, you can gain valuable insights about your AMP Ads with analytics—just be sure you’re using analytics designed specifically for this purpose.

Setting Up Your First AMP Ad Campaign

Once you have your AMP page and HTML validations squared away, you can move on to setting up your first ad campaign. To get started, you’ll need to start by implementing the necessary markup on your page. The AMP ad tag is a snippet of code that helps an ad network know where to deliver an ad, so it’s a mandatory component for ad display.

You’ll also need to choose the right AMP ad network for your needs. Google Ad Manager is the official provider of AMP ads, and they offer both managed and open bidding solutions to help you find the right fit for your budget. You can also go with other third-party networks like AOL Marketplace or Amazon A9, depending on which features best address your overall objectives.

Finally, make sure to generate and place your ad tags as needed using either a programmatic partner or through manual placement methods with Google Ad Manager. Once all of that is taken care of, you can test and troubleshoot any issues that arise from your setup by following these steps:

Validate all AMP pages by running them through the official AMP tester here: https://search.google.com/test/amp

Troubleshoot common issues related to missing scripts

Optimize AMP ads for performance by analyzing click-through rates (CTR), fill rates, viewability metrics and other advertising data

Types of AMP Ads

AMP Banner Ads

Banner Ads are the most common type of AMP Ads, and they come in all shapes and sizes. They may be single images, or multiple, and they work in tandem with Google’s Auto Ads. Auto Ads allow you to display up to three banner ads on one page, utilizing AI to increase ad relevance for users.

AMP Stories Ads

AMP Stories Ads are a great way to stand out from the crowd. These ads look like engaging mobile stories—think flip-through slides with captivating visuals that can include video, audio, graphics and text—and you can use them across multiple platforms including web pages, emails or other digital media. Plus, these ads support interactive elements such as polls that can make your story even more engaging.

AMP Auto Ads

Finally, there are AMP Carousel & Rich Media Ads which are ideal for making a splash on desktop and mobile sites alike. They feature an array of visuals that can be swiped through or hovered over by users on both mobile and desktop devices, and have the potential to drive higher engagement than other types of AMP Ads due to their ability to increase visibility with eye-catching visuals.

AMP Ads Best Practices to Boost Your Campaign

Google AMP ads
Source: Freepik.com

You know the basics of AMP ads, and now you want to understand the best practices to make your campaigns stronger. Read on to get a better grasp of optimizing ad load time, ad placement considerations, ad optimization techniques for AMP Ads and more.

Optimizing Ad Load Time

AMP ads need to be loaded on webpages quickly for a positive user experience. To ensure this, focus on minimizing the number of requests being sent when loading an ad. If you can, try preloading them in anticipation of user demand. This way, you can take advantage of cached files while still offering rich media content like videos and animations for a compelling experience.

Designing Responsive AMP Ad Units

When creating AMP ads, pay attention to the size and format so that they render well on multiple devices. Using responsive design will make sure that your ads look great no matter what screen they’re viewed on. Additionally, you can customize the appearance with animations and transitions if your goal is to drive engagement.

Ad Placement Adjustments

Ad placement is key for generating more revenue from your campaigns. Look for strategic places to position ads that will maximize visibility without detracting from user experience. It’s important to strike a balance between these two objectives as it will give you the best outcome in terms of clicks and conversions.

Keep these tips in mind—with an optimized approach, you can get more out of your campaigns!

Benefits of AMP Ads

AMP Ads come with plenty of benefits that you should know about.

End-to-end experience is controlled by the website owner

By using AMP Ads, you and your business gain full control and ownership over the entire experience. From the ad content, to design elements, to ad scheduling – everything is in your hands. This means that you can better align ads with your website’s brand identity and reduce complexity in your operations.

Greater viewability and measurability of ads and performance

Another great benefit of AMP Ads is their high viewability. These ads are small, unobtrusive, easy loading, and responsive across different devices. All of this helps increase viewability rates for your brand campaigns, which then leads to higher ad revenues from served impressions. Furthermore, AMP Ads provide better visibility of campaign performance metrics like clicks and conversions for better optimization opportunities.

So if you’re looking for a more efficient way to create ads that perform well on mobile devices while giving you peace of mind that all elements are controlled by yourself – AMP Ads are definitely worth considering!

So if you haven’t made use of AMP ads yet, now is definitely the time for you to get started!


AMP Ads are an important part of boosting website performance and optimizing your campaigns for success. When used properly, AMP Ads can provide a great way to get more eyes on your ads, improve user experience, and increase your chances of conversions and ROI.

Before you get started with AMP Ads, take some time to understand the platform and its features. Consider looking into the different types of AMP Ads available and decide which one is right for you. Additionally, be sure to create compelling ads that will engage viewers and drive conversions.

There’s a rising trend among publishers who wish to focus on their expertise of content creation instead of keeping abreast with the latest monetization technologies like AMP ads. These publishers tend to rely on the expertise of platforms like Geniee which are working with 500+ publishers and optimizing their ad revenue.

By taking the time to do your own research to leverage AMP Ads to your advantage, you will maximize your ROI, bring in more leads, and ultimately, increase your website performance.

Ready to Boost your Ad Revenue?


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