Latest Posts
- Contextual Targeting Unveiled: The Definitive Guide to Achieving Your GoalsConcerned about the disconnect between your website content and the ads in the inventories causing early page abandonment? Consider implementing contextual targeting. This technique can help address this issue and improve your website’s performance. Imagine that you are a publisher having a blog about home improvement. You have just written… Read more: Contextual Targeting Unveiled: The Definitive Guide to Achieving Your Goals
- Best Google AdSense Alternatives for Your Website in 2024Are you seeking alternatives to Google AdSense for your website? You’re in the right place. Dive into our comprehensive guide exploring top AdSense alternatives for 2024. While Google AdSense remains a go-to platform for monetizing website content, the evolving landscape of digital advertising has prompted many publishers to seek alternatives… Read more: Best Google AdSense Alternatives for Your Website in 2024
- Remnant Inventory : Best Practices for a Higher RevenueThe term remnant inventory might sound familiar to those who have been working in digital advertising for many years. How about the new ones? Have you ever encountered the issue of unsold ad space in the online advertising realm? It’s a common challenge within the digital advertising industry, and managing… Read more: Remnant Inventory : Best Practices for a Higher Revenue
- Target CPM in Google Ad Manager: An Ultimate GuideExplore what target CPM, how it’s different from manual CPM, and how it supports publishers in managing and optimizing advertising revenue. Floor price is a critical tool for digital publishers across all ad formats as it ensures that buyers cannot win auctions by bidding below the “fixed floor” in the… Read more: Target CPM in Google Ad Manager: An Ultimate Guide
- Native Video Advertising: A Guide to Boost EngagementDiscover the power of native video advertising and how it seamlessly integrates into the digital landscape. Explore various types of native video ads, benefits, famous examples, and a comparison with pre-roll ads. Advertisers are constantly seeking innovative ways to connect with their target audience, one such method gaining significant traction… Read more: Native Video Advertising: A Guide to Boost Engagement
- What is CPM and How to Improve it for better performanceAs we navigate the ever-evolving landscape of the ad tech industry, CPM emerges as a crucial metric for publishers to assess the value of their inventory. CPM offers valuable insights into advertising expenditure and impressions, enabling publishers to gauge the effectiveness of their ad placements. This blog will explore CPM… Read more: What is CPM and How to Improve it for better performance