by Hazel Ha | Apr 24, 2024 | Ad tech & Ad Ops, Blog, Guides
Concerned about the disconnect between your website content and the ads in the inventories causing early page abandonment? Consider implementing contextual targeting. This technique can help address this issue and improve your website’s performance. Imagine that...
by Hazel Ha | Apr 19, 2024 | Ad tech & Ad Ops, Blog
Are you seeking alternatives to Google AdSense for your website? You’re in the right place. Dive into our comprehensive guide exploring top AdSense alternatives for 2024. While Google AdSense remains a go-to platform for monetizing website content, the evolving...
by Hazel Ha | Apr 15, 2024 | Ad tech & Ad Ops, Blog, Revenue optimization
The term remnant inventory might sound familiar to those who have been working in digital advertising for many years. How about the new ones? Have you ever encountered the issue of unsold ad space in the online advertising realm? It’s a common challenge within...
by Hazel Ha | Apr 8, 2024 | Blog, Google Ad Manager
Explore what target CPM, how it’s different from manual CPM, and how it supports publishers in managing and optimizing advertising revenue. Floor price is a critical tool for digital publishers across all ad formats as it ensures that buyers cannot win auctions by...
by Hazel Ha | Apr 4, 2024 | Ad tech & Ad Ops, Blog, Video
Discover the power of native video advertising and how it seamlessly integrates into the digital landscape. Explore various types of native video ads, benefits, famous examples, and a comparison with pre-roll ads. Advertisers are constantly seeking innovative ways to...
by Hazel Ha | Apr 1, 2024 | Ad tech & Ad Ops, Blog, Revenue optimization
As we navigate the ever-evolving landscape of the ad tech industry, CPM emerges as a crucial metric for publishers to assess the value of their inventory. CPM offers valuable insights into advertising expenditure and impressions, enabling publishers to gauge the...