Webinar Overview
Why video ads and How to boost revenue with Videos?
Video advertising has emerged as one of the most powerful tools in digital marketing, offering an engaging and visually dynamic way to reach audiences. For publishers, video ads present a high-impact monetization strategy that can significantly increase revenue compared to traditional display ads. With higher CPMs (cost per thousand impressions) and growing demand from advertisers, integrating video ads into content can unlock new income streams.
To boost revenue with video ads, publishers should focus on optimizing ad placements, leveraging programmatic advertising platforms, and experimenting with formats such as in-stream, out-stream, and rewarded video. Ensuring fast loading times, maintaining high-quality content, and aligning ads with audience interests can also improve viewer retention and ad performance. By adopting data-driven strategies and embracing innovative video technologies, publishers can maximize their earning potential in a competitive digital landscape.
Geniee collaborated with PubMatic, for an exclusive webinar to help publishers to optimize their videos and get higher yield.
Highlights from the webinar
- The growing power of video ads in 2025
- Which ad formats (instream, outstream, etc.) work best for your platform
- Proven strategies to boost video ad revenue
- Case studies from SEA publishers
- Tools & trends shaping the future of video monetization
- Live Q&A with experts
Register Here
Speakers
Genelle Hung
Country Manager, SEA
PubMatic
Keisuke Terada
Global CMO & CEO
Geniee Group & Zelto (AdPushup)šÆ A/B Testing for Performance
Genelle Hung emphasized that A/B testing is essential to any creative strategy, sharing thatĀ video ads achieved a 3.5x higher CTRĀ than traditional formatsāespecially in gaming.
š± Mobile-First Strategy Is No Longer Optional
WithĀ 90% of Southeast Asiaās users on mobileĀ and a 52% YoY growth in video consumption in markets like Indonesia, it’s crucial to tailor bothĀ content and monetization strategies for mobile.
š° Shift Budgets Strategically Toward Video
Advertisers areĀ reallocating 25ā30% of programmatic budgetsĀ to video, a significant increase from previous yearsāsignaling growing buyer confidence.
š® Use High-Impact Ad Formats
Rewarded video ads and vertical-specific creatives (e.g., gaming, finance, entertainment) are deliveringĀ 2ā3x higher eCPMs, with top-tier markets exceedingĀ $30.
š Adopt Scalable Video Monetization Tools
Solutions likeĀ outstream videoĀ andĀ video header biddingĀ are enablingĀ up to 60% revenue lift, particularly for small and medium publishers.
š§ Optimize Yield with Technology
Integrated tools likeĀ GENIEEās video playerĀ andĀ dynamic floor pricing, as highlighted in theĀ Cinema Online case study, are helping publishersĀ double their eCPMsĀ through smarter, tech-driven demand strategies.