80% of consumers now rely on AI-written results for approximately 40% of their searches – According to Bain & Company.
Search has fundamentally changed with the introduction of AI, and this leads to immense impacts on publishers’ growth strategies.
In Geniee’s exclusive webinar “Navigating AI’s Impact on Publishing and Programmatic”, top AdTech voices examined what exactly these changes were, before providing insights and recommendations for maximizing yields and visibility in the age of AI-led search.
Key takeaways
- Factors that keep publishers relevant and thriving in the age of AI search
- Most critical changes in SEO for publishers & Best practices for enhanced visibility and discovery
- Programmatic principles for publisher success
Speakers
Vahe Arabian
Founder
State of Digital Publishing (SOPD)
Audrey Michelin
Senior Director, Publisher Development APAC
OpenX
Ariel Widjaja
Head of Product
IDN
Utkarsh Pandey
Product Manager
AdPushup by Geniee