Geniee Inc (hereinafter referred to as “Geniee”) is delighted to announce the latest addition to its in-site search service “GENIEE SEARCH” – Real-time personalization. This new feature analyzes each user’s ongoing browsing behavior and yields tailored product recommendations that best match their preferences and interests.
Background and purpose
In recent years, e-commerce has experienced exponential growth, with its market size projected to reach $83.26 trillion by 2030 according to Grand View Research. Every day, millions of purchases are made across countless online platforms. However, this rapid expansion also creates a new challenge: helping users quickly find products that match their preferences and fit their budget in an increasingly crowded marketplace.
To address this, previously, Geniee has launched a powerful in-site search engine called “GENIEE SEARCH”. Yet, to further improve purchase and retention rates, a search experience that reflects users’ interests in real-time was essential.
To this end, our team developed a “Real-time personalization” feature. It leverages GENIEE SEARCH’s index database to carry out in-depth analyses of browsing history and click data within seconds to instantly optimize search results and recommendations.
As a result, this feature allows users to quickly and effortlessly find the products they want, which leads to higher purchase and retention rates for e-commerce sites. Additionally, it enables site operators to ensure a personalized shopping experience while reducing operational burden.
Feature overview
Real-time learning of behavioral data
This feature continuously collects events such as page views, clicks, and other on-site interactions before analyzing them in real-time – down to the second. Then, it instantly leverages the resulting insights to update search results and recommendation engines. Therefore, Geniee’s tool makes sure that displayed content remains highly relevant to each user’s most recent activity.
Automatic feature tag generation engine
Keyword features extracted from product descriptions and customer reviews are analyzed to automatically generate relevant tags such as “#cool” or “#warm.” These context-aware tags are then stored directly in the GENIEE SEARCH index to enable precise filtering and personalization without the need for separate master data management.
Preference banner generation
Banners are automatically displayed based on user preferences inferred from on-site browsing behavior. They feature messages such as “Recommended for those who like casual style.” These banners are designed to encourage clicks, while the personalized messaging increases relevance and effectively captures user attention.
Instant personalization of search results
The system calculates the occurrence rate of user preferences, usage patterns, age groups, and feature tags before re-calculating search rankings accordingly. Factors with the highest occurrence rates are treated as fixed conditions, while those exceeding a defined frequency threshold are used as variable conditions.
This dynamic approach ensures that search results and recommendations are continuously optimized to match each user’s interests and behaviors.
Key benefits
Improved conversion and reduced user dropout
This feature helps users quickly discover products that closely match their needs. Therefore, it can improve conversion rates while also reducing search fatigue. This leads to a comfortable and personalized shopping experience that prioritizes users and, therefore, encourages them to stay on the site longer and even come back for future purchases.
Boosting operational efficiency
The system fully automates processes from generating feature tags to adjusting search logic, which removes the need for manual intervention. By handling these tasks end-to-end, it ensures that personalization remains accurate and up to date while significantly reducing the operational burden on teams.
The road forward
Since their launchings, GENIEE SEARCH and the real-time personalization feature have received much positive feedback. Leveraging this success, Geniee aims to continue utilizing advanced technologies to address real-world challenges that website operators and visitors face.
About GENIEE SEARCH
GENIEE SEARCH is an advanced search solution designed for e-commerce and corporate websites. It provides a cleaner, more intuitive way to explore and organize site content. By collecting and analyzing search keywords, the system refines search accuracy and provides valuable insights into user intent. These insights help drive smarter content strategies, better product development, and ultimately, stronger business results.
Learn more: https://www.bsearchtech.com/
For inquiries:
- Geniee, Inc. – CX Business Headquarters, SEARCH Division
- Representative: Morimoto
- TEL: 03-5909-8174
- EMAIL: cx_mkt@geniee.co.jp
About Geniee
Geniee is a leading MarTech company dedicated to developing advanced solutions that address real-world challenges, from boosting profitability to enhancing productivity. The company is guided by two core missions: “Creating a world where everyone can succeed in marketing” and “Becoming a global technology company based in Japan and contributing to Japan and Asia”.
- Company Name: Geniee Inc.
- Representative: Tomoaki Kudo, President and CEO
- Headquarters: Sumitomo Fudosan Shinjuku Oak Tower, 5th and 6th Floors, 6-8-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
- Established: April 2010
- Capital: 100 million yen (consolidated, as of March 31, 2025)
- Number of Employees: 877 (consolidated, as of March 31, 2025)
- Overseas Locations: United States, India, Singapore, Vietnam, Indonesia, UAE
- Business fields: Advertising Platform Business, Marketing SaaS Business, Digital PR Business
- Website: https://geniee.co.jp/