In July 2025, Geniee was proud to announce that its proprietary sales management platform, GENIEE SFA/CRM, had received the “Leader” title for the ninth consecutive term in the ITreview Grid Award 2025 Summer under the SFA (Sales Force Automation) Tools category.
The recognition comes from ITreview, one of Japan’s most trusted IT product review platforms operated by ITcloud Inc.
GENIEE SFA/CRM is a cloud-based solution that integrates core functions such as customer management, sales pipeline tracking, and data analytics into one easy-to-use platform. It aims to address real-world business challenges and support fast, scalable implementation without requiring advanced IT resources.
Geniee’s platform is increasingly popular among companies across industries in Japan. It has the potential to also support clients in overseas markets with localization and global deployment capabilities.
With a proven user retention rate of 99%, the solution has assisted many businesses – from startups to enterprise-scale companies. It plays a key role in streamlining internal workflows, improving sales meeting quality, and enhancing cross-team collaboration.
One of the key differentiators of GENIEE SFA/CRM is its flexibility. Users can easily configure items, reports, and workflows tailored to their business processes, which supports agile and data-driven decision-making.
In addition to improving sales performance, GENIEE SFA/CRM serves as a powerful data capture and insight engine. It can provide structured data back to ad targeting, customer segmentation, and campaign optimization. As a result, it enables companies to close the loop between marketing spend and revenue outcomes. The solution’s domestic success has been one of the many first steps taken by Geniee to expand its SaaS and AdTech solutions globally.
About the ITreview Grid Award
The ITreview Grid Award takes place on a quarterly basis and is based on verified user feedback submitted to the ITreview platform.
The award evaluates products in terms of user satisfaction and market recognition, with the highest-rated products being awarded “Leader” status. The 2025 Summer Award took into account reviews submitted up to June 2025. It featured strong praise for GENIEE SFA/CRM’s role in improving visibility into sales processes and promoting effective internal communication.