Geniee Inc. is excited to announce a new business collaboration with DOTZ Corporation.
Background
Geniee has been supporting companies in improving the productivity of their sales and marketing activities in the marketing DX domain. Through this partnership, Geniee will strengthen collaboration with DOTZ, a company with high expertise in the LINE marketing domain, to realize new value by leveraging each other’s strengths.
Key initiatives
- GENIEE ENGAGE Adoption: DOTZ will implement LINE marketing measures using GENIEE ENGAGE, an integrated LINE marketing platform covering the entire funnel from adding friends to analysis and action. Its advanced distribution functions, web behavior integration, and high cost performance will enable DOTZ to provide more efficient and effective LINE marketing services.
- LINE Marketing Quality Improvement: Geniee will outsource tasks to DOTZ to jointly explore new forms of LINE marketing. By combining DOTZ’s practical know-how with Geniee’s technology, the initiative aims to improve the quality of LINE marketing across the entire industry.
- AI-Driven Business Efficiency: Group company JAPAN AI Co., Ltd. will support the efficiency of DOTZ’s entire business process — from generating attack lists and automatically building chat scenarios, to optimizing message delivery and automatically generating report analysis.
Outlook
Through this collaboration, both companies aim to establish a new standard in the LINE marketing domain and further accelerate the marketing DX of companies, toward the goal of realizing a world where “everyone can succeed in marketing.”