This collaboration allowed both sides to achieve approximately 40% reduction in data transfer waste and lower CO₂ emissions while maximizing advertising effectiveness.
Geniee Inc. recently announced their collaboration with SeenThis Japan Co., Ltd. – the developer of the adaptive streaming service “SeenThis,” on its supply-side platform, GENIEE SSP.
Overview
Through this partnership, advertisers using GENIEE SSP for RichMediaAds can now leverage SeenThis’s proprietary adaptive streaming technology in the creation and delivery of rich media advertising. This integrated approach enhances seamlessness and efficiency.
Unlike conventional download-based ad delivery, adaptive streaming minimizes unnecessary data transfer by delivering only the content required at each moment. This method improves advertising effectiveness through faster load times and smoother playback. Additionally, it reduces CO₂ emissions generated during ad delivery to support more sustainable digital advertising.
Who can benefit from this collaboration?
Advertisers and Advertising Agencies
Advertisers and agencies can leverage the joint approach to deliver highly engaging and effective video and rich media ads within premium, brand-safe media environments. This approach maximizes campaign performance while supporting environmentally sustainable advertising practices.
Publishers and Media Operators
In addition to increasing revenue through rich media ads, SeenThis’s adaptive streaming technology improves page load speeds and enhances the overall user experience. Therefore, it actively contributes to higher engagement and retention.
What’s different about “SeenThis”?
Traditionally, video creatives have been displayed only after the entire file has been downloaded, which often results in slower page load times.
SeenThis’s adaptive streaming technology optimizes video and image delivery in real time based on users’ device and network conditions. This ensures that both still and video ads load instantly at the highest possible quality, regardless of the viewing environment. As a result, data transfer volume is reduced by approximately 40% compared to conventional video ad delivery methods (As claimed on SeenThis official website).
This innovative approach comes with various benefits – both environment-wise and efficiency-wise:
- Significant reduction in CO₂ emissions by lowering server load and network traffic
- Improved advertising performance and higher user engagement
- Maximization of overall advertising effectiveness
About SeenThis Japan
Founded in Sweden in 2017, SeenThis is an innovative technology company originating from a country known for environmental leadership. The company’s mission is to address two critical challenges in digital advertising: achieving high performance while ensuring environmental sustainability. SeenThis delivers billions of streams for more than 5,000 brands across over 50 countries. SeenThis Japan was launched in October 2024 with a view to building a more innovative and sustainable AdTech landscape in this bustling market.