Geniee Inc is pleased to announce its recent partnership with Mediagene Inc. (Head office: Shibuya-ku, Tokyo; CEO: Imada Motoko; hereinafter referred to as “Mediagene”), the Japanese operator of the advertising creative generation platform “Cr.ED,” on its supply side platform known as GENIEE SSP.
Through this collaboration, Geniee will utilize Cr.ED in its ad creative production to significantly reduce the production time for rich creatives, including interactive ads. As a result, Geniee will foster the seamless and efficient delivery of rich media ads from creation to distribution.
What benefits does the collaboration bring?
For advertisers and advertising agencies
This initiative enables campaigns to achieve greater impact and engagement through rich media formats* that combine video, animation, and interactive elements.
By running in high-quality media and ad slots, brands can ensure better user experience and maximize advertising effectiveness.
*Rich media formats refers to advanced web advertisements that go beyond static text and images. They use motion, video, and interactivity to create more dynamic user experiences.
For publishers and media operators
Incorporating high-value rich media ads offers an opportunity to increase media revenue while maintaining ad quality and viewer trust.
About Cr.ED
Cr.ED is a Taiwan-based ad creative generation platform currently used by over 500 companies across Taiwan and other Asian markets. Its Japan expansion is being led by MediaGene.
The platform enhances user experiences by fostering the creation of engaging, dynamic ad content in ready-to-use, HTML5-compatible interactive formats. This allows advertisers to easily and quickly produce diverse, high-quality creatives.
By moving away from uniform ad delivery and focusing on interactive, user-centered experiences, Cr.ED helps brands strengthen engagement, awareness, favorability, and ultimately improve click-through rates.
Background and purpose of the partnership
Since its founding in 2010, Geniee has developed and operated GENIEE SSP, one of Japan’s largest supply-side platforms (SSPs). To date, the company has provided advertising revenue optimization platforms and solutions to over 20,000 media companies in Japan and abroad.
Through this collaboration, the production of creatives for GENIEE SSP for Rich Media Ads will become significantly more efficient. Processing time is sharply reduced, which allows rich media ads to be delivered faster and with fewer resources required.
Moreover, the introduction of engaging, dynamic, and interactive ad formats will likely enhance viewability, click-through rates, and user engagement. Ultimately, advertisers can maximize campaigns’ performance without having to expand their budget.
Creatives produced with Cr.ED will be distributed across premium media and ad slots managed by Geniee. The key goals of this collaboration are:
- Protecting brand safety
- Strengthening brand awareness and favorability through optimized placement.
About MediaGene
MediaGene Inc. operates 17 brands, including 14 media outlets and three commerce services targeting diverse audience communities. Its portfolio includes:
- Business Insider Japan – a financial media platform for millennial professionals.
- Gizmodo Japan – a leading source for technology and product information.
- Mashing Up – a media and community platform promoting inclusivity and social innovation.
- Machiya – a gadget-focused crowdfunding service connecting creators and consumers.
Through these brands, MediaGene continues to deliver high-quality content and services that inspire and engage modern audiences.
Company overview
- Company Name: Mediagene Inc.
- Representative: Motoko Imada, Representative Director and CEO
- Location: Aretusa Shibuya, 23-2 Maruyamacho, Shibuya-ku, Tokyo
- Established: October 1998
- Capital: 55 million yen (as of December 15, 2023)
- Visit the company’s website for more info here.