Geniee, Inc. (Head Office: Shinjuku, Tokyo; President & CEO: Tomoaki Kudo) has launched a new service called “GENIEE SSP for Rich Media Ads” as part of its advertising revenue platform, GENIEE SSP (Supply Side Platform). The new service is designed specifically to handle rich media ads.
Rich media ads are online ads that go beyond text and static images. They use elements such as video, animation, or interactive features that respond to user actions.
With this, advertisers can now deliver rich media ads across the diverse media that GENIEE SSP holds. Publishers (media operators) using GENIEE SSP will also be able to boost the monetization of their media by leveraging these high-value formats.
An overview of GENIEE SSP for Rich Media Ads
This service allows advertisers to deliver rich media ads across GENIEE SSP’s media network and improve advertising results. It also supports Private Marketplace (PMP) transactions, where advertisers and media can trade directly, providing an added layer of brand safety.
It stands out with the following functions:
- Creative production for ad delivery: GENIEE SSP assists the planning and production of rich creatives that use video, sound, and animation to boost user engagement and encourage click-throughs.
- Optimized media planning: The service provides effective media selection and ad delivery strategies based on advertiser objectives and target audiences. As a result, revenue is raised while costs and efforts are optimized.
- Auction package: Packages are designed and optimized for real-time bidding (RTB) to maximize ad performance and revenue.
Additionally, Geniee also plans to support custom packages using 1st Party Data (data collected directly by companies) in the future. This move aligns the service more closely with each company’s unique needs, thus boosting its helpfulness.
GENIEE SSP – Background and purpose
In recent years, brand advertisers have been allocating more of their budgets to digital ads. At the same time, private marketplace (PMP) transactions have grown in importance. Industry standards such as the Open Measurement SDK (OMSDK) and viewability measurement – which confirm whether ads are actually seen by users – have also become widely adopted to ensure transparency.
In response to these changes, Geniee launched “GENIEE SSP for Rich Media Ads.” By creating a unified system that covers the entire process, from creative production to media selection and ad delivery, Geniee aims to accelerate PMP transactions in the Japanese market as well as globally.
About GENIEE SSP – Japan’s largest ad platform for maximizing ad revenue
GENIEE SSP is an advertising revenue platform developed by Geniee to help online media sites maximize income. It delivers ads that achieve the highest revenue potential by combining direct ads, RTB bidding, and multiple ad networks. With a wide variety of ad formats and dynamic delivery logic, GENIEE SSP provides immense support for publishers’ ad operations.
For more information, click here.
Product inquiries
For any question regarding this product, kindly contact:
Geniee, Inc. – Supply Side Business Division
Marketing team
- Telephone: 03-5909-8175
- Email: ads.platform_mkt@geniee.co.jp
About Geniee
Geniee is a pioneering marketing technology company that develops and provides solutions to help solve critical business challenges, including revenue growth and productivity improvement. The company’s journey closely aligns with its two missions:
- Creating a world where anyone can succeed in marketing.
- Becoming a world-class technology company from Japan, contributing to Japan and Asia.
Company overview
- Company name: Geniee, Inc.
- Representative: Tomoaki Kudo, President & CEO
- Head office: Sumitomo Realty & Development Shinjuku Oak Tower, 5th/6th Floor, 6-8-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
- Date of establishment: April 2010
- Capital: 1 billion yen (consolidated, as of March 2025)
- Employees: 877 (consolidated, as of March 2025)
- Overseas offices: U.S., India, Singapore, Vietnam, Indonesia, UAE
- Industries: Advertising Platform Business, Marketing SaaS Business, Digital PR
Website: https://geniee.co.jp/