Geniee is pleased to announce that its digital out-of-home (DOOH) advertising platform – GENIEE DOOH – has established an important partnership with Movasta Inc to launch campaigns on three major large-format digital signage screens. This collaboration is essential to meet the increasingly diverse needs of advertisers and to enable more effective campaign delivery.
About Geniee DOOH
GENIEE DOOH is an advanced, network-based digital out-of-home advertising platform founded in Japan.
Like web advertising, it enables flexible targeting by audience and location, with cost-effective impression-based billing. The platform offers detailed measurement reports with demographic data such as age and gender. It enables advertisers to deliver campaigns across a broad network of screens nationwide.
About Movasta Inc.
- Company Name: Movasta Inc.
- Representative: Naohiko Yamanaka, President
- Head Office: 27-5 Yamate-cho, Naka-ku, Yokohama, Kanagawa
- Founded: July 2019
- Business Description: Installation and operation of digital signage, smartphone app development, event portal management, event planning and execution, big data generation and ad solutions using big data
- Website: https://movasta.co.jp/
Locations of Geniee DOOH’s new digital signage screens
Through this partnership, Geniee DOOH has integrated three prominent digital signage screens located in the Tokyo metropolitan area.
Y’sVISION Asakusa Kaminarimon
Located in the heart of Asakusa, one of Japan’s most famous tourist destinations, this large-format signage offers excellent visibility and access to tourists. With its proximity to Kaminarimon and Senso-ji Temple, the signage is ideal for advertisers aiming to reach international travelers and sightseers.
The Kichijoji Signage
This signage is placed near the north exit of Kichijoji Station, a well-known shopping and leisure area popular with young people and families. The screen provides a strategic reach to commuters, students, and shoppers in a highly trafficked urban center.
Shin-Okubo K-SQUARE VISION
This signage is positioned at the busy intersection near Shin-Okubo Station, which has been recognized as a trendsetting hotspot. Therefore, it is particularly effective for brands targeting young, trend-conscious female audiences. It is also suitable for promotions related to K-pop and Korean culture, which have a strong presence in the area.
Precise targeting for boosted campaign effectiveness
This integration enables advertisers to distribute location-specific campaigns that align with the unique characteristics and audience profiles of each area. Therefore, as a part of Geniee’s broader digital advertising ecosystem, it demonstrates the company’s continued dedication to helping brands achieve precise localized targeting at scale.