Earlier in November, representatives from Geniee International joined MMA Global Indonesia Impact 2025 in Jakarta.
Our team was thrilled to engage in insightful conversations on how the future of marketing is being reshaped by technologies and shifting preferences. This is an exciting forum for marketers, decision-makers, and innovators in the industry to share ideas and frameworks that help to build a long-lasting, future-proof growth trajectory.
A few key takeaways stood out to us:
- The digital economy across Indonesia, as well as in Southeast Asia as a whole, is set to accelerate even further in 2026. Sustained government and industry investment, plus rapid technological advancements, drives the landscape forward.
- E-commerce and digital finance will remain at the forefront, driven by Gen Z and Millennial consumers who prioritizes mobile-first and digitized experiences.
In this crowded landscape, what shapes a business’ success is now how meaningful their goals and values are to audiences, rather than simply building awareness and presence.
Another key driver of future growth will be technology. Innovations such as Big Data and AI have advanced rapidly, but simply adopting them is no longer enough. To truly make an impact, brands need to leverage these technologies in deeply customized ways, including using them to build emotionally resonant customer experiences and achieve precise, highly tailored segmentation. This value-oriented approach will drive and future-proof their growth strategies.
As the region’s digital landscape grows ever more dynamic, Geniee remains committed to supporting businesses across SEA with innovative ad technology and data-driven solutions that help them stay ahead.