Geniee will co-host an exclusive webinar with PubMatic on February 25th themed “Supply Path Optimization for Publishers.”
About the webinar
The session will delve into the topic of “Supply Path Optimization (SPO),” which has become a focal point in Japan’s rapidly evolving advertising landscape. Expert-led discussions will cover the following key areas from the perspectives of publishers, SSPs, and DSPs:
- Current market trends and developments within Japan
- Strategic approaches of global SSPs
- Emerging demands and challenges on the buy-side of the advertising ecosystem
Additionally, the event will provide an introduction to critical industry concepts such as “ads.txt,” “sellers.json,” and the “Supply Chain object.” Tailored for both newcomers and industry professionals, the session aims to offer valuable insights for all participants. Furthermore, Geniee will explain its recently acquired access membership with PubMatic, enhancing the collaboration between the two companies.
A networking session will be held following the talks, offering attendees an opportunity to engage with fellow publishers and industry leaders to discuss shared challenges and opportunities.
About PubMatic
PubMatic is a leading AI-powered ad tech company that drives digital advertising performance through an intelligent platform.
PubMatic connects buyers, publishers, data partners, and commerce media networks, offering superior performance, transparency, control, and efficiency. Since 2006, PubMatic has been a pioneer in programmatic advertising, embedding AI-driven optimization and privacy-first innovations across its platform. Through omnichannel scale and reliability, PubMatic is building a smarter, more profitable, and sustainable open internet.