Geniee Inc. (Head Office: Shinjuku-ku, Tokyo; CEO: Tomoaki Kudo; hereinafter referred to as “Geniee”) is pleased to announce the launch of a new advertising format, “Brand Zone Ads,” on its retail media platform GENIEE RMP. This format allows both a brand logo and product list to be displayed on e-commerce sites.
What is a “Brand Zone Ad”?
A Brand Zone Ad is a highly visible ad space that simultaneously displays a brand logo and product list on the top page or search results page of an e-commerce site.
Unlike conventional banner ads, Brand Zone Ads can combine up to three elements (brand logo, video/image, and product list) to construct a more holistic representation of the brand’s image and offerings.
At a glance, users can intuitively understand which brand is being featured and what products are available. They can also instantly navigate to the brand or product that interests them, which can maximize overall advertising effectiveness.
About the product: Development background
Until now, GENIEE RMP has provided a range of ad formats, including search-based ads, recommendation ads, and banner ads. However, many e-commerce advertisers have been looking for an ad space that could simultaneously boost brand recognition and drive direct purchases. Brand Zone Ads are Geniee’s timely response to this need.
Benefits for advertisers and site operators
For advertisers
- Simultaneous encouragement of awareness and purpose: Brand Zone Ads communicate the brand’s image while also providing a direct pathway to the product. This dual approach allows advertisers to achieve both objectives at once.
- Flexible operation: Advertisers can easily customize which products are displayed through the admin panel. Therefore, this new ad format is highly useful for highlighting new releases or campaign-specific items.
For e-Commerce site operators
- Expanded revenue opportunities: With this high-value ad format, e-commerce sites can expect to receive additional advertising revenue.
- Improved user experience: Presenting both brand and product information together helps users navigate more easily while still gaining better understanding of brands’ profiles.
“Brand Zone Ads”, together with other ad formats, reflect Geniee’s aggressive pursuit of innovation in its retail media solutions.
About “GENIEE RMP”
GENIEE RMP is a retail media advertising platform that helps e-commerce and retail sites easily design and sell advertising placements. By leveraging consumer purchasing and behavioral data, it delivers more effective ad formats tailored to user needs. With an intuitive interface, ads can be set up and managed in just three minutes and four steps, allowing businesses to maximize both effectiveness and revenue with minimal effort.
Product inquiries
Geniee, Inc.
Demand Side Business Headquarters, Demand Side Business Division
Contact: Tanaka
Phone: 03-5909-8175
Email: ads.platform_mkt@geniee.co.jp