AdPushup and Confiant partner to build a safer and more transparent ad experience

AdPushup – a part of Geniee’s global supply-side business and a leading revenue optimization platform for web publishers – has announced a strategic partnership with Confiant, a cybersecurity company specializing in digital advertising protection based in New York. This collaboration integrates AdPushup’s cutting-edge monetization technology with Confiant’s real-time ad security and quality monitoring. This combination enables publishers to increase revenue while maintaining user safety and trust.
adpushup and confiant partnership

“Industry reports estimate that malvertising costs publishers billions in lost revenue and user churn each year. At AdPushup, we know that protecting audiences is just as critical as driving yield. By partnering with Confiant, we’re ensuring that our publishers not only maximize revenue but also safeguard the trust that keeps their businesses growing.”

– Tomoaki Kudo, CEO, Geniee Inc.

Nowadays, publishers face the dual challenge of maximizing yield while ensuring user trust. In response to this need, Confiant prides itself on its real-time protection technology that identifies and blocks malicious, deceptive, or policy-violating ads before they ever reach the audience.

By combining AdPushup’s proven optimization capabilities with Confiant’s robust threat detection, the partnership guarantees that every impression is both valuable and secure. More importantly, it remains free from malvertising and scams.

“AdPushup exemplifies the powerful commitment we see across our client base—driving performance while we ensure quality and trust. This partnership reflects how, together with our clients, we’re elevating what the modern ad stack can deliver.”

– Louis-David Mangin, CEO and Cofounder, Confiant.

Both companies are long-standing advocates for a transparent and accountable advertising ecosystem. As active members of the Interactive Advertising Bureau (IAB) and the Trustworthy Accountability Group (TAG), AdPushup and Confiant share a mission to raise industry standards and strengthen the integrity of the digital ad economy.

About AdPushup

AdPushup, a product of Geniee US Inc. (formerly Zelto, acquired by Geniee Inc. in 2023), is a Google Certified Publishing Partner helping web and app publishers grow their ad revenue while delivering exceptional user experiences. Its unified platform offers ad layout optimization, header bidding, mediation, innovative ad formats, adblock recovery, and detailed revenue analytics. Trusted by more than 300 publishers worldwide, AdPushup is an integral part of Geniee’s global supply-side operations thanks to its role in driving sustainable growth across the digital ecosystem.

Learn more at adpushup.com.

About Confiant

Confiant delivers cybersecurity solutions purpose-built for digital advertising. Its technology gives publishers, SSPs, and DSPs real-time visibility and control over the ads they serve. Therefore, its key priority lies in protecting revenue, users, and brand reputation. With unmatched insight into ad ecosystem risks and innovations that expose hidden criminal networks, Confiant disrupts bad actors and restores confidence in digital media. The company’s mission is to safeguard the ad-supported web, ensuring a cleaner, more trustworthy online experience.

Learn more at confiant.com.