by Geniee team | Apr 1, 2024 | Ad tech & Ad Ops, Blog, Revenue optimization
As we navigate the ever-evolving landscape of the ad tech industry, CPM emerges as a crucial metric for publishers to assess the value of their inventory. CPM offers valuable insights into advertising expenditure and impressions, enabling publishers to gauge the...
by Geniee team | Feb 13, 2024 | Blog, Revenue optimization
Are you a digital publisher seeking to elevate your website’s earnings? Shifting from Adsense to Google Ad Exchange (Google AdX) could be a game-changer for high-traffic sites like yours. Google ad exchange for publishers, or Google AdX is a valuable tool...
