by Febri Fristian | Jun 30, 2025 | Ad types, Blog, Google Ad Manager, Revenue optimization
Integrating Brands into Virtual Worlds, Immersive In-Game Ads Are the Future Immersive In-game ads are changing the way to bring the ads without impact to the user experience by seamlessly integrating the brand message directly into the game. This new ad format...
by Geniee team | Aug 7, 2024 | Ad Blocking, Blog, Revenue optimization
Ad blockers present a challenge to publishers worldwide, significantly affecting their revenue stream. This guide explores essential strategies to convert ad block traffic into revenue opportunities, which will help publishers adapt and thrive in today’s...
by Geniee team | Aug 2, 2024 | Ad tech & Ad Ops, Blog, Revenue optimization
According to Statista in 2024, Google’s ad revenue amounted to 237.86 billion U.S. dollars, recorded 61.9% growth in the revenue of 2020 which is 146.92 billion U.S. dollars. The number indicated that ad revenue has the potential to grow due to the boom of...
by Geniee team | Jul 18, 2024 | Blog, Revenue optimization
Our new blog post explains eCPM in detail for publishers. Discover how to calculate it, optimize it, and significantly boost your ad revenue! The programmatic advertising landscape has many metrics and models that digital marketers, advertisers, and publishers must...
by Geniee team | Apr 15, 2024 | Ad tech & Ad Ops, Blog, Revenue optimization
The term remnant inventory might sound familiar to those who have been working in digital advertising for many years. How about the new ones? Have you ever encountered the issue of unsold ad space in the online advertising realm? It’s a common challenge within...
by Geniee team | Apr 1, 2024 | Ad tech & Ad Ops, Blog, Revenue optimization
As we navigate the ever-evolving landscape of the ad tech industry, CPM emerges as a crucial metric for publishers to assess the value of their inventory. CPM offers valuable insights into advertising expenditure and impressions, enabling publishers to gauge the...
