by Geniee team | Apr 1, 2024 | Ad tech & Ad Ops, Blog, Revenue optimization
As we navigate the ever-evolving landscape of the ad tech industry, CPM emerges as a crucial metric for publishers to assess the value of their inventory. CPM offers valuable insights into advertising expenditure and impressions, enabling publishers to gauge the...
by Geniee team | Mar 30, 2024 | Blog, Video
Outstream video ads offer an innovative avenue for publishers and advertisers to connect with audiences. Learn more about what it is, its benefits and how it’s different from in-stream advertising. According to Statista, video ad spending is projected to...
by Geniee team | Mar 19, 2024 | Ad tech & Ad Ops, Blog
Uncover the game-changing world of programmatic advertising in our latest blog. Explore Whether you’re a seasoned marketer or just starting out, our insights will guide you through the essentials of programmatic ads. Dive in now and revolutionize your digital...
by Geniee team | Feb 27, 2024 | Ad tech & Ad Ops, Blog
Dive into the fascinating universe of online advertising, where we unravel the differences between Ad Exchanges and Ad Networks. Our guide on “Ad Exchange vs Ad Network” is like a treasure map to help you navigate the world of digital ads with simplicity...
by Geniee team | Feb 21, 2024 | Ad tech & Ad Ops, Blog
Are you looking for a streamlined and cost-effective approach to engage in digital advertising? Ad exchange stands out as one of the optimal solutions. Delve into the answer to “What is Ad Exchange” and its operational mechanisms to uncover the advantages of this...
by Geniee team | Feb 13, 2024 | Blog, Revenue optimization
Are you a digital publisher seeking to elevate your website’s earnings? Shifting from Adsense to Google Ad Exchange (Google AdX) could be a game-changer for high-traffic sites like yours. Google ad exchange for publishers, or Google AdX is a valuable tool...
