by admin | Jan 1, 2025 | Blog, Video
Video advertising has been one of the most popular ways to engage digital audiences. This shift is reflected by the IAB Digital Video Advertising Spend Report, where the amount spent on digital video ads in the US increased from $47.2 billion in 2022 to $54 billion...
by admin | Nov 7, 2024 | Ad types, Blog
Many forms of ads have been born to meet the demand of advertisers and reach out to potential customers. Rich media ads are developed with that aim in mind. They can engage better with customers with the combination of audio, video, and long-form pictures that call...
by admin | Sep 20, 2024 | Blog
As mobile apps become ever more embedded in daily life – supporting everything from shopping and payments to entertainment and productivity, the in-app advertising market has expanded rapidly. In-app ad revenue has grown steadily since 2017 and is projected to...
by admin | Sep 13, 2024 | Ad tech & Ad Ops, Blog
In economics, effective inventory management is a key to optimize resources and maximize business profit. Similarly, publishers also must focus on managing their ad inventory to boost their revenue potential. It becomes crucial that strategic ad placement ensures...
by admin | Sep 6, 2024 | Ad tech & Ad Ops, Blog
In the digital programmatic advertising industry, various models and metrics are employed to evaluate effectiveness and revenue. Among these, CPM (Cost Per Mille) and RPM (Revenue Per Mille) are two of the most widely used. Both are crucial in maximizing advertising...
by admin | Sep 4, 2024 | Blog
Digital display advertising is a cornerstone of online marketing, enabling businesses to visually engage their audience across various digital platforms. The following guide walks through the basics of display advertising and shows techniques for optimizing campaigns,...
