by Geniee team | Jul 5, 2024 | Ad tech & Ad Ops, Blog
In recent years, the surge in advertising technologies has inadvertently reshaped the way programmatic advertising operates. This rapid development has posed challenges for many publishers in keeping up with trends, and platform updates, and especially in optimizing...
by Geniee team | Jun 26, 2024 | Ad tech & Ad Ops, Blog, Header bidding
Prebid has the position as a middleman between publishers (website or app owners) and multiple advertising partners (demand partners). It manages a real-time auction where all advertisers compete for the publisher’s ad inventory. Before we delve into the Prebid,...
by Geniee team | Jun 19, 2024 | Blog, Google Ad Manager
If you are a publisher and have never tried Google’s feature named Open Bidding, you might be missing out on many significant benefits, especially increased ad revenue. But don’t worry, this blog will provide all the basic information about Open Bidding,...
by Geniee team | Jun 14, 2024 | Ad tech & Ad Ops, Blog
One of the key findings from The Drum found out that more than 50% of media buyers and sellers lacked understanding of auction dynamics, and this blog will explain the workings of first-price and second-price auctions. Programmatic advertising has revolutionized...
by Geniee team | Jun 10, 2024 | Ad tech & Ad Ops, Blog
An exploration of ad density, where we delve into the nuance of this vital aspect of digital monetization. Apply our experts’ advice to have strategic ad management. “Why does my webpage have more ads than others, yet my ad revenue remains low?” “Why does...
by Geniee team | May 31, 2024 | Ad tech & Ad Ops, Blog
In this blog, we breakdown Header Bidding vs RTB for publishers to optimize the ad slots and maximize ad revenue. This blog will show how both models work, including the positive and negative impact to your website. The world of online advertising is complex, with...
