by Geniee team | Sep 13, 2024 | Ad tech & Ad Ops, Blog
In economics, effective inventory management is a key to optimize resources and maximize business profit. Similarly, publishers also must focus on managing their ad inventory to boost their revenue potential. It becomes crucial that strategic ad placement ensures...
by Geniee team | Sep 6, 2024 | Ad tech & Ad Ops, Blog
In the digital programmatic advertising industry, various models and metrics are employed to evaluate effectiveness and revenue. Among these, CPM (Cost Per Mille) and RPM (Revenue Per Mille) are two of the most widely used. Both are crucial in maximizing advertising...
by Geniee team | Sep 4, 2024 | Blog
Digital display advertising is a cornerstone of online marketing, enabling businesses to visually engage their audience across various digital platforms. The following guide walks through the basics of display advertising and shows techniques for optimizing campaigns,...
by Geniee team | Aug 28, 2024 | Ad tech & Ad Ops, Blog
You might always hear terms like Programmatic Ads and Display ads and need help deciphering them. You are not alone. While both serve as powerful tools in a marketer’s arsenal, understanding the nuances between them is crucial for optimizing campaign performance....
by Geniee team | Aug 9, 2024 | Ad tech & Ad Ops, Ad types, Blog
When you scroll through your favorite shopping website and catch the sight of a recommended product displayed harmoniously among others, do you ask what it is? Why does it look so matching with the rest of the website’s content but redirect you to another...
by Geniee team | Aug 7, 2024 | Ad Blocking, Blog, Revenue optimization
Ad blockers present a challenge to publishers worldwide, significantly affecting their revenue stream. This guide explores essential strategies to convert ad block traffic into revenue opportunities, which will help publishers adapt and thrive in today’s...
