by Geniee team | Nov 7, 2024 | Ad types, Blog
Many forms of ads have been born to meet the demand of advertisers and reach out to potential customers. Rich media ads are developed with that aim in mind. They can engage better with customers with the combination of audio, video, and long-form pictures that call...
by Geniee team | Sep 20, 2024 | Blog, In app advertising
According to Statista, Ad spending in the In-App Advertising market worldwide is forecasted to reach $352.70 billions in 2024. The market is expected to demonstrate an annual growth rate (CAGR 2024-2028) of 9.02%, leading to a projected market volume of $534.10...
by Geniee team | Sep 13, 2024 | Ad tech & Ad Ops, Blog
In economics, effective inventory management is a key to optimize resources and maximize business profit. Similarly, publishers also must focus on managing their ad inventory to boost their revenue potential. It becomes crucial that strategic ad placement ensures...
by Geniee team | Sep 6, 2024 | Ad tech & Ad Ops, Blog
In the digital programmatic advertising industry, various models and metrics are employed to evaluate effectiveness and revenue. Among these, CPM (Cost Per Mille) and RPM (Revenue Per Mille) are two of the most widely used. Both are crucial in maximizing advertising...
by Geniee team | Sep 4, 2024 | Blog
Digital display advertising is a cornerstone of online marketing, enabling businesses to visually engage their audience across various digital platforms. The following guide walks through the basics of display advertising and shows techniques for optimizing campaigns,...
by Geniee team | Aug 28, 2024 | Ad tech & Ad Ops, Blog
You might always hear terms like Programmatic Ads and Display ads and need help deciphering them. You are not alone. While both serve as powerful tools in a marketer’s arsenal, understanding the nuances between them is crucial for optimizing campaign performance....
