by Anh Bui | Oct 7, 2025 | Blog, Header bidding
Over the past few years, the rise of header bidding has significantly changed the way publishers manage their advertising stacks. More recently, many monetization teams have started weighing the idea of moving their Prebid auctions from the client side to the server...
by Geniee team | Jul 11, 2024 | Blog, Google Ad Manager, Header bidding
Whether you’re a seasoned publisher or just dipping your toes into programmatic advertising, our goal is clear: to equip you with the knowledge and tools needed to unlock the full potential of EBDA. Get ready to elevate your ad revenue game with Google Ad...
by Geniee team | Jun 26, 2024 | Ad tech & Ad Ops, Blog, Header bidding
Prebid has the position as a middleman between publishers (website or app owners) and multiple advertising partners (demand partners). It manages a real-time auction where all advertisers compete for the publisher’s ad inventory. Before we delve into the Prebid,...
by Ly Nguyen | Jun 16, 2023 | Blog, Header bidding
Source: Freepik.com Imagine two cats fighting over a single piece of food. They are both trying to get the same thing, so they have to compete with each other. This is kind of like header bidding – it’s a way for multiple buyers to bid on one ad space at the...
by admin | May 1, 2023 | Ad tech & Ad Ops, Blog, Header bidding
Choosing one between header bidding and ad mediation can be a tricky choice as one needs to be well-versed with the nuts and bolts of both these technologies. That’s why we’ve come up with this blog. So dive in and discover valuable insights about header...
