by Geniee team | Jul 11, 2024 | Blog, Google Ad Manager, Header bidding
Whether you’re a seasoned publisher or just dipping your toes into programmatic advertising, our goal is clear: to equip you with the knowledge and tools needed to unlock the full potential of EBDA. Get ready to elevate your ad revenue game with Google Ad...
by Geniee team | Jun 26, 2024 | Ad tech & Ad Ops, Blog, Header bidding
Prebid has the position as a middleman between publishers (website or app owners) and multiple advertising partners (demand partners). It manages a real-time auction where all advertisers compete for the publisher’s ad inventory. Before we delve into the Prebid,...
by Ly Nguyen | Jun 16, 2023 | Blog, Header bidding
Source: Freepik.com Imagine two cats fighting over a single piece of food. They are both trying to get the same thing, so they have to compete with each other. This is kind of like header bidding – it’s a way for multiple buyers to bid on one ad space at the...
by admin | May 1, 2023 | Ad tech & Ad Ops, Blog, Header bidding
Choosing one between header bidding and ad mediation can be a tricky choice as one needs to be well-versed with the nuts and bolts of both these technologies. That’s why we’ve come up with this blog. So dive in and discover valuable insights about header...
