by Geniee team | May 21, 2024 | Blog, Google Ad Manager
This guide navigates through the essentials of GAM Line Items, from creation to their impact on ad delivery, providing key insights for publishers to boost revenue and advertisers to refine targeting strategies. If you’re a publisher looking to maximize your...
by Geniee team | Apr 8, 2024 | Blog, Google Ad Manager
Explore what target CPM, how it’s different from manual CPM, and how it supports publishers in managing and optimizing advertising revenue. Floor price is a critical tool for digital publishers across all ad formats as it ensures that buyers cannot win auctions by...
by Ly Nguyen | Jun 25, 2023 | Blog, Google Ad Manager
Source: Freepik.com Google Ad Manager (GAM) is a powerful management platform built by Google that helps content creators, bloggers, and web publishers to maximize their income by monetizing their content. Using Ad Manager, these users can take full control of their...
