by Geniee team | Jun 26, 2024 | Ad tech & Ad Ops, Blog, Header bidding
Prebid has the position as a middleman between publishers (website or app owners) and multiple advertising partners (demand partners). It manages a real-time auction where all advertisers compete for the publisher’s ad inventory. Before we delve into the Prebid,...
by Geniee team | Jun 14, 2024 | Ad tech & Ad Ops, Blog
One of the key findings from The Drum found out that more than 50% of media buyers and sellers lacked understanding of auction dynamics, and this blog will explain the workings of first-price and second-price auctions. Programmatic advertising has revolutionized...
by Geniee team | Jun 10, 2024 | Ad tech & Ad Ops, Blog
An exploration of ad density, where we delve into the nuance of this vital aspect of digital monetization. Apply our experts’ advice to have strategic ad management. “Why does my webpage have more ads than others, yet my ad revenue remains low?” “Why does...
by Geniee team | May 31, 2024 | Ad tech & Ad Ops, Blog
In this blog, we breakdown Header Bidding vs RTB for publishers to optimize the ad slots and maximize ad revenue. This blog will show how both models work, including the positive and negative impact to your website. The world of online advertising is complex, with...
by Geniee team | May 14, 2024 | Ad tech & Ad Ops, Blog
Explore the complex relationship between ads and CWV scores and their influence on users’ page experiences. As a web owner or an SEO specialist, do you often ask yourself about your website health scores? Or, , have you ever wondered why some websites load...
by Geniee team | Apr 24, 2024 | Ad tech & Ad Ops, Blog
Concerned about the disconnect between your website content and the ads in the inventories causing early page abandonment? Consider implementing contextual targeting. This technique can help address this issue and improve your website’s performance. ...
