by Geniee team | Sep 13, 2024 | Ad tech & Ad Ops, Blog
In economics, effective inventory management is a key to optimize resources and maximize business profit. Similarly, publishers also must focus on managing their ad inventory to boost their revenue potential. It becomes crucial that strategic ad placement ensures...
by Geniee team | Sep 6, 2024 | Ad tech & Ad Ops, Blog
In the digital programmatic advertising industry, various models and metrics are employed to evaluate effectiveness and revenue. Among these, CPM (Cost Per Mille) and RPM (Revenue Per Mille) are two of the most widely used. Both are crucial in maximizing advertising...
by Geniee team | Aug 28, 2024 | Ad tech & Ad Ops, Blog
You might always hear terms like Programmatic Ads and Display ads and need help deciphering them. You are not alone. While both serve as powerful tools in a marketer’s arsenal, understanding the nuances between them is crucial for optimizing campaign performance....
by Geniee team | Aug 9, 2024 | Ad tech & Ad Ops, Ad types, Blog
When you scroll through your favorite shopping website and catch the sight of a recommended product displayed harmoniously among others, do you ask what it is? Why does it look so matching with the rest of the website’s content but redirect you to another...
by Geniee team | Aug 2, 2024 | Ad tech & Ad Ops, Blog, Revenue optimization
According to Statista in 2024, Google’s ad revenue amounted to 237.86 billion U.S. dollars, recorded 61.9% growth in the revenue of 2020 which is 146.92 billion U.S. dollars. The number indicated that ad revenue has the potential to grow due to the boom of...
by Geniee team | Jul 5, 2024 | Ad tech & Ad Ops, Blog
In recent years, the surge in advertising technologies has inadvertently reshaped the way programmatic advertising operates. This rapid development has posed challenges for many publishers in keeping up with trends, and platform updates, and especially in optimizing...
