by Anh Bui | Dec 4, 2025 | Ad types, Blog
User behavior continues to shift toward mobile-first experiences, privacy expectations are rising, and competition for attention grows stronger each year. In this context, adopting formats that deliver both strong performance and a seamless user journey is essential...
by Anh Bui | Nov 14, 2025 | Blog, Revenue optimization
2025 has been a tough year for publishers, as disruptive technologies challenge traditional approaches to user acquisition and retention. Meanwhile, the AdTech landscape becomes more saturated and competitive than ever. As we are about to enter a new year, publishers...
by Anh Bui | Oct 23, 2025 | Blog, Google Adsense
Many publishers have applied for Google AdSense and received the frustrating message “Low value content” without understanding what it truly means. In short, Google determined that their sites don’t provide enough unique, helpful, or trustworthy information for users,...
by Anh Bui | Oct 7, 2025 | Blog, Header bidding
Over the past few years, the rise of header bidding has significantly changed the way publishers manage their advertising stacks. More recently, many monetization teams have started weighing the idea of moving their Prebid auctions from the client side to the server...
by Anh Bui | Oct 1, 2025 | Blog
Google’s AI Overviews, alongside the more recent introduction of AI Mode, has raised significant concerns among publishers and site owners. How will AI overviews change SEO? Have traditional SEO practices gone out of style? How to stay visible in an increasingly...
by Anh Bui | Sep 22, 2025 | Blog
Match rate and fill rate – Key metrics for effective ad management Match rate and fill rate are two of the most important metrics in managing monetization via Google Ad Manager (GAM). However, many publishers have not yet understood thoroughly what they measure,...
