by Anh Bui | Oct 23, 2025 | Blog, Google Adsense
Many publishers have applied for Google AdSense and received the frustrating message “Low value content” without understanding what it truly means. In short, Google determined that their sites don’t provide enough unique, helpful, or trustworthy information for users,...
by Anh Bui | Oct 7, 2025 | Blog, Header bidding
Over the past few years, the rise of header bidding has significantly changed the way publishers manage their advertising stacks. More recently, many monetization teams have started weighing the idea of moving their Prebid auctions from the client side to the server...
by Anh Bui | Oct 1, 2025 | Blog
Google’s AI Overviews, alongside the more recent introduction of AI Mode, has raised significant concerns among publishers and site owners. How will AI overviews change SEO? Have traditional SEO practices gone out of style? How to stay visible in an increasingly...
by Anh Bui | Sep 22, 2025 | Blog
Match rate and fill rate – Key metrics for effective ad management Match rate and fill rate are two of the most important metrics in managing monetization via Google Ad Manager (GAM). However, many publishers have not yet understood thoroughly what they measure,...
by Anh Bui | Sep 5, 2025 | Blog
Since ChatGPT launched in late 2022, AI has rapidly transformed how people search for information. Increasingly, users rely on AI chatbots and enhanced search features rather than traditional results pages. Google has accelerated this trend with its AI Overview...
by Anh Bui | Aug 26, 2025 | Blog
The AI-enabled search experience – A new crisis or emerging chances for growth? The Google AI result has dramatically changed the way people interact with search. Since Google launched its AI-generated search experiences in 2024, ad publishers have seen major...
