by Anh Bui | Jan 22, 2026 | Blog, Marketing Solutions
In today’s fragmented digital landscape, brands must cover multiple different advertising channels to win customers. This complexity calls for a holistic approach, with a prominent example being a full-funnel media strategy. A well-designed full-funnel approach helps...
by Anh Bui | Jan 22, 2026 | Blog
For years, traditional ad formats such as Overlay Ads delivered one critical promise: visibility. They were effective, familiar, and easy to deploy. But today, that same familiarity has become a weakness. As users grow increasingly accustomed to seeing the same...
by Anh Bui | Dec 30, 2025 | App monetizing, Blog
Introduction: Why knowing your ideal app revenue model matters? Today’s mobile app landscape is more complex than ever, as businesses and app publishers’ success is affected by various factors. Rising costs for user acquisition Increasing market saturation Evolving...
by Anh Bui | Dec 29, 2025 | App monetizing, Blog
An average person spends nearly 5 hours on their phone every day, and 89% of that time is spent on scrolling through mobile apps to make purchases, read news, and browse through content. Mobile apps have become an ideal environment that fosters great potential for...
by Anh Bui | Dec 23, 2025 | Blog
Christmas has always been the most competitive period of the year for publishers. Demand surges, ad auctions become more unpredictable, creatives focus shift, and advertisers set higher expectations. All of these factors make the season more complex to manage than any...
by Anh Bui | Dec 22, 2025 | Marketing Solutions
In the digital age, to brands, consumers’ attention is not easy to earn. Despite seeing possibly thousands of ads daily, in the US, most people stated they only remember 1%-10% of the ads they had seen during the past 24 hours. Being seen, therefore, is no longer...
