The global mobile ad spending is going way up, it is projected to increase from $360 billion in 2023 to $400 billion in 2024. This is a significant opportunity for publishers and app developers to maximize their revenue through mobile app monetization.
Due to the rapid change in technologies, user behavior, and privacy regulations, selecting an appropriate ad network in 2025 is crucial in this expanding market.
In this blog, we’ll explore the best mobile app ad networks for publishers this year and what makes them stand out.
What is a Mobile App Ad Network?
A mobile app ad network is an integrated platform that connects publishers with advertisers who want to promote their products through in-app ads.
It acts as an intermediary between SSPs and DSPs, helping publishers monetize their apps by selling ad space while allowing advertisers to reach their target audience.
There are different types of mobile ad networks offering various ad formats and options. When choosing a mobile app ad network, publishers normally prioritize the one that seamlessly integrates and automates the ad placement process without disrupting user experience.
How does Mobile App Ad Network Work?
Mobile apps commonly feature ads through these two placement methods:
Real-Time Bidding (RTB)
This is an instant auction where ads compete based on factors like user demographics and app content. The highest bidder’s ad will be displayed.
Pre-Set Deals
These are pre-negotiated agreements between advertisers and publishers to ensure stable and predictable ad placements.
Both methods use algorithms to match ads with the right app users based on the targeting criteria then optimize performance and improve engagement rates.
Advertisers can rely on precise performance metrics like click-through rates (CTR), cost per mille (CPM), and conversion rates provided by ad networks to optimize their campaigns and get higher return on investment (ROI).
Top Mobile App Ad Networks for Publishers
1. Google AdMob
Google AdMob is a product from Google and is the mobile version of Google Adsense. As one of the largest mobile ad networks in the industry, it links publishers with numerous advertisers, therefore making sure that they receive high fill rates and competitive earnings.
Google AI helps detect the most profitable ad placements and uses smart bidding strategies to maximize revenue. It supports various ad formats including banner, interstitial, native, and rewarded video ads. Like other Google products, AdMob is a great choice for both beginners and experienced publishers because it is easy to use and set up.
2. Meta Audience Network
Meta Audience Network is a product of Meta Ads ecosystem that helps publishers make money from their apps using Meta’s vast network. It is the best for retargeting because publishers can narrow down their target audience by demographics like location, age, gender, interests, and more.
Meta Audience Network leverages Meta’s data to deliver highly relevant ads that drive better reach and engagement. The platform offers competitive eCPM rates and focuses on in-app bidding. It also supports multiple ad formats like native, banner, interstitial, and rewarded video ads.
3. Geniee SSP
Geniee Mobile App Network provides app developers with a smart ad monetization solution through Geniee SSP for in-App Advertising. It optimizes ad placements in real-time by connecting to multiple ad networks and detecting empty ads to prevent inventory shortages.
The platform supports various ad formats, ensures efficient ad delivery and handles global traffic to maximize reach. Additionally, Geniee enhances ad network performance by optimizing reports from directly managed ad networks and facilitating the delivery of house ads for developers to promote their own content.
4. AppLovin
AppLovin is a leader in performance marketing that helps publishers monetize and optimize their apps with AI-driven advertising and advanced machine learning algorithms. Connecting with over 1.5 billion devices monthly, it offers a suite of ad formats, including banners, interstitials, video ads, playable ads, and rewarded videos.
With real-time analytics, in-app bidding, and access to a vast ad exchange, AppLovin maximizes revenue potential while ensuring brand safety. Its lightweight SDK, advanced targeting, and A/B testing tools make it a powerful choice for developers looking to scale efficiently.
5. Unity Ads
Unity Ads is perfect for game developers who want to make money from their games without sacrificing the user experience. As one of the most recognized ad monetization solutions for mobile games, it supports multiple ad formats including rewarded video, interstitial, playable ads, banners, and even AR ads.
Unity Ads is compatible with iOS, Android, and various game engines, offering seamless integration and support for in-app purchases. With real-time analytics, advanced targeting based on country, connection or OS, and support for multiple currencies, developers can maximize revenue without disrupting gameplay.
6. ironSource
ironSource is a leading mobile app network that helps developers monetize their apps and acquire users through advanced ad mediation, in-app bidding, and rewarded ads. Supporting iOS, Android, Adobe Air, and Unity, ironSource offers four key ad formats: rewarded video, interstitial, banner, and offerwall, with the industry’s largest in-app video network.
Its advanced mediation tools optimize multiple demand sources, while innovative ad units like interactive and rewarded videos enhance user engagement. Backed by strong developer support, ironSource provides extensive documentation and strategies to maximize app revenue and growth.
7. Media.net
Media.net is one of the leading mobile app networks specializing in contextual advertising and programmatic monetization. Known as the original creator of the “display to search” format, it is often regarded as the best alternative to AdSense. Media.net offers display, native, and video ads with a premium demand marketplace, enabling publishers to maximize revenue through real-time bidding (RTB) and direct deals.
While it provides high CPM, CPC, and CPA payouts, it primarily supports traffic from the US, UK, and Canada and requires 10,000 monthly page views (though exceptions are made). Some drawbacks include delayed revenue updates and the need for double-click interactions on some ads.
8. Tapjoy
Tapjoy specializes in offerwall advertising, allowing users to earn in-app rewards by interacting with ads to unlock in-app content. Supporting iOS, Android, and Mobile Web, it offers rewarded video, interstitial, playable, and offerwall ads, making it a top choice for gaming apps and beyond.
Tapjoy’s real-time reporting, audience targeting and detailed analytics help publishers maximize CPC, CPI,and CPM revenue while providing non-intrusive, user-friendly ad experiences that drive engagement and retention.
9. Smaato
Smaato is a mobile ad network that helps app developers and publishers monetize their apps through programmatic advertising. It offers real-time bidding (RTB), ad mediation, and a variety of ad formats like display, native, video, and interstitial ads.
The platform supports both iOS and Android to maximize fill rates through advanced targeting and dynamic optimization. Its proprietary ad server gives publishers more control over inventory and audience reach, with access to an open marketplace and no subscription requirements.
By continuously monitoring these metrics, advertisers can make instant adjustments to strategies, ensuring that display advertisements achieve their intended purposes at low costs.
Conclusion
Mobile app ad networks are essential for app monetization. They give publishers many tools and strategies to get the most out of ad revenue. From real-time bidding to advanced targeting, these platforms enable publishers to reach the right audience with the right ad formats.
With the increasing demand for mobile content, finding a reliable and efficient ad network is super important for maximizing earnings and ensuring long-term success. Among the above leading options in the market, Geniee also stands out with its robust mobile app network designed to meet the evolving needs of publishers.
Find more about our information here, Service for App Developers, or connect with us now to start your mobile app monetization
0 Comments