Integrating Brands into Virtual Worlds, Immersive In-Game Ads Are the Future
Immersive In-game ads are changing the way to bring the ads without impact to the user experience by seamlessly integrating the brand message directly into the game. This new ad format targets the game player by enhancing the experience in a natural way without giving interruption.
What is an Immersive In-Game Ad?
Immersive In-Game ads is the new ad format that is integrated in the game by showing the ads inside the game by mimicking the real-worlds placement and blends naturally. For example, the ads can be placed at the billboard on the building, inside the bus, as a newspaper headline, or even can be seen as a part of the game itself. The goal is to make the ads show in a unique way and give new experience for players while delivering brand messages to a highly engaged and diverse audience.
The Immersive In-Game Ad offers several potential improvements, such as increasing brand and advertiser placements in new positions. This can lead to increased revenue performance without negatively impacting the user experience.
Benefits of Immersive In-Game Ad:
- New Monetisation Opportunities
New format means new inventory that can be a new revenue stream for the game developer. - Wider Reach
As the ads appear very naturally in the game, it can reach more players / users, especially the one who loves to skip the ads if it’s too obvious. - Less-Disruptive
The main benefit of this new Immersive In-Game Ad is less disruptive due to the placement that mimics the game environment. The ads will not disturb the user experience. - Futuristic
As the placement follows the game environment, this format also has a big potential for many game styles and the VR Game in the future.
How to get Immersive In-Game Ad?
To access this product, currently in Alpha testing, publishers can contact Geniee, a Google-certified publishing partner, for more details.
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