Geniee is proud to announce its participation in PubMatic’s Access Membership program. This is a leading initiative designed to drive greater collaboration and performance in AdTech.
As part of this partnership, publishers utilizing Geniee’s Supply-Side Platform (SSP) can enhance monetization opportunities and ad revenue performance. PubMatic’s Access Membership program aims to optimize the supply chain with access to unique demand generation and direct deal-based advertising solutions. This collaboration reinforces Geniee’s commitment to providing high-quality ad tech solutions to its growing base of publishers.
Background and Context
As the commoditization of ad inventory increases, so does the importance of supply chain transparency, which calls for quality partnerships in the ad tech ecosystem.
In response, Geniee has joined PubMatic’s Access Membership. This participation will allow Geniee to optimize the supply chain, strengthen its publisher partnerships, and add more value to its offerings.
Key benefits of Access Membership Participation
PubMatic’s Access Membership is a collaborative partner program designed to prioritize solving challenges and delivering value through enhanced cooperation. Through this program, Geniee will deliver the following key benefits to its publishers:
Expanded publisher monetization opportunities
By leveraging PubMatic’s global investment in demand generation, Geniee will provide publishers with access to direct deal-based advertising and innovative new solutions, unlocking additional revenue opportunities for more effective monetization.
Improved delivery efficiency and bidding operations
Through enhanced delivery efficiency and more bidding opportunities, publishers will benefit from optimized ad revenue performance. This will ultimately support improved outcomes in advertising revenue generation.
About PubMatic
PubMatic is a leading AI-powered ad tech company that provides cutting-edge digital advertising performance through an intelligent platform. By connecting buyers, publishers, data partners, and commerce media networks, PubMatic delivers superior performance with increased transparency, control, and efficiency.
Since its founding in 2006, PubMatic has been a pioneer in programmatic advertising, evolving with the times by embedding AI-driven optimization and privacy-first innovations across its platform.