For years, traditional ad formats such as Overlay Ads delivered one critical promise: visibility. They were effective, familiar, and easy to deploy. But today, that same familiarity has become a weakness.
As users grow increasingly accustomed to seeing the same formats repeatedly, many publishers face a frustrating reality: ads are still being shown, but they are no longer being noticed.
“When users stop noticing your ads, it’s time to rethink the format.”
— Zoe Nguyen, Leader of Global Media Team, Geniee International
This challenge is exactly what led Geniee to develop Flexible Sticky Ads – an adaptive, performance-driven solution designed for modern user behavior.
What sites would best benefit from Flexible Sticky Ads?
Flexible Sticky Ads are best suited for sites that saw limited uplift from traditional overlay ads.
For example, publishers may still have stable traffic, but engagement just isn’t there anymore because users have gotten too used to seeing the same ad format over and over again.
What specific challenges was Flexible Sticky Ad built for?
For many publishers, their biggest challenge is familiarity. When overlays start to look and behave the same everywhere, users naturally skip or ignore them. Over time, that leads to lower engagement, weaker performance, and ultimately, less value for both publishers and advertisers.
How exactly does Flexible Sticky Ads address it?
What sets Flexible Sticky Ad apart is that it is designed to adapt and attract, not force, attention.
First, it does not rely on one format Flexible Sticky can switch between overlay and wide ad formats, which helps refresh how ads appear to users and makes them harder to ignore.
Second, it helps diversify demand sources. With Flexible Sticky, publishers can offer varying ad sizes that run across both PCs and mobile devices. Therefore, they benefit from better competition and more optimized floor price. On the other hand, this feature also allows advertisers to adjust and optimize their ad spend.
Third, it maintains smooth and pleasant browsing experience. Only one format – either overlay or wide – appears at a time, so ads become less disruptive to users.
Fourth, it gives publishers more control over yields. Publishers can adjust ad display logic and floor pricing to improve their sites’ monetization.
What are some note-worthy statistics of publishers who have implemented Flexible Sticky Ads?
Many of our clients in SEA saw sharp growths across vital metrics, such as eCPM, fill rate, click-through rate, and revenue. For example, one site owner who switched from Overlay to Flexible Sticky saw their eCPM rising from just $0.2 to $0.8 – and sometimes reaching $1 (SEA traffic).
Average lift across metrics – as recorded from our clients are:
- eCPM: 212%
- Fill rate: 160%
- CTR: 185%
- Revenue: 170%
- The key features that drive viewability and engagement
- Real-world publisher results
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