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Explore the latest insights, trends, and innovations in programmatic advertising, marketing technology, and business solutions. Stay informed with Geniee’s expert perspectives.

Client Side vs Server Side in header bidding – Which one is for you?

Client Side vs Server Side in header bidding – Which one is for you?

Oct 7, 2025 | 0 Comments

Over the past few years, the rise of header bidding has significantly changed the way publishers manage their advertising stacks. More recently, many monetization teams have started weighing the idea of moving their Prebid auctions from the client side to the server...

A comprehensive guide on AI overviews SEO

A comprehensive guide on AI overviews SEO

Oct 1, 2025 | 0 Comments

Google’s AI Overviews, alongside the more recent introduction of AI Mode, has raised significant concerns among publishers and site owners. How will AI overviews change SEO? Have traditional SEO practices gone out of style? How to stay visible in an increasingly...

How does AI search impact SEO? A publisher’s guide

How does AI search impact SEO? A publisher’s guide

Sep 5, 2025 | 0 Comments

Since ChatGPT launched in late 2022, AI has rapidly transformed how people search for information. Increasingly, users rely on AI chatbots and enhanced search features rather than traditional results pages. Google has accelerated this trend with its AI Overview...

Google AI Result – Challenges and Opportunities for Ad Publishers

Google AI Result – Challenges and Opportunities for Ad Publishers

Aug 26, 2025 | 0 Comments

The AI-enabled search experience - A new crisis or emerging chances for growth?  The Google AI result has dramatically changed the way people interact with search. Since Google launched its AI-generated search experiences in 2024, ad publishers have seen major shifts...

Exploring Immersive In-Game Ad Opportunities

Exploring Immersive In-Game Ad Opportunities

Jun 30, 2025 | 0 Comments

Integrating Brands into Virtual Worlds, Immersive In-Game Ads Are the Future Immersive In-game ads are changing the way to bring the ads without impact to the user experience by seamlessly integrating the brand message directly into the game. This new ad format...

Complete Guide About Limited Ads 2.0

Complete Guide About Limited Ads 2.0

May 13, 2025 | 0 Comments

Limited Ads 2.0 Details and Solution for App Developers Limited Ads 2.0 is Google's updated ad serving mode that launched in H1 2025. Limited Ads 2.0 designed to help app developers monetize traffic to comply with the new privacy policy regulation, including GDPR...

Top Mobile App Ad Networks for Publishers in 2025

Top Mobile App Ad Networks for Publishers in 2025

Mar 17, 2025 | 0 Comments

The global mobile ad spending is going way up, it is projected to increase from $360 billion in 2023 to $400 billion in 2024. This is a significant opportunity for publishers and app developers to maximize their revenue through mobile app monetization. Due to the...

Unlock the Power of Video Advertising: Your Complete Guide to Success

Unlock the Power of Video Advertising: Your Complete Guide to Success

Jan 1, 2025 | 0 Comments

  Video advertising has been one of the most popular ways to engage digital audiences. This shift is reflected by the IAB Digital Video Advertising Spend Report, where the amount spent on digital video ads in the US increased from $47.2 billion in 2022 to $54 billion...

Boost ad revenue with rich media ads

Boost ad revenue with rich media ads

Nov 7, 2024 | 0 Comments

  Many forms of ads have been born to meet the demand of advertisers and reach out to potential customers. Rich media ads are developed with that aim in mind. They can engage better with customers with the combination of audio, video, and long-form pictures that call...

In-app advertising 101

In-app advertising 101

Sep 20, 2024 | 0 Comments

According to Statista, Ad spending in the In-App Advertising market worldwide is forecasted to reach $352.70 billions in 2024. The market is expected to demonstrate an annual growth rate (CAGR 2024-2028) of 9.02%, leading to a projected market volume of $534.10...

What is Ad Inventory and Why managing it is important for Publishers?

What is Ad Inventory and Why managing it is important for Publishers?

Sep 13, 2024 | 0 Comments

  In economics, effective inventory management is a key to optimize resources and maximize business profit. Similarly, publishers also must focus on managing their ad inventory to boost their revenue potential. It becomes crucial that strategic ad placement ensures...

CPM vs RPM: Differences for Publishers?

CPM vs RPM: Differences for Publishers?

Sep 6, 2024 | 0 Comments

  In the digital programmatic advertising industry, various models and metrics are employed to evaluate effectiveness and revenue. Among these, CPM (Cost Per Mille) and RPM (Revenue Per Mille) are two of the most widely used. Both are crucial in maximizing advertising...

A Definitive Guide to Digital Display Advertising

A Definitive Guide to Digital Display Advertising

Sep 4, 2024 | 0 Comments

Digital display advertising is a cornerstone of online marketing, enabling businesses to visually engage their audience across various digital platforms. The following guide walks through the basics of display advertising and shows techniques for optimizing campaigns,...

Programmatic Ads vs. Display Ads: What are the differences?

Programmatic Ads vs. Display Ads: What are the differences?

Aug 28, 2024 | 0 Comments

  You might always hear terms like Programmatic Ads and Display ads and need help deciphering them. You are not alone. While both serve as powerful tools in a marketer’s arsenal, understanding the nuances between them is crucial for optimizing campaign performance....

Native Ads: A publisher’s choice 

Native Ads: A publisher’s choice 

Aug 9, 2024 | 0 Comments

  When you scroll through your favorite shopping website and catch the sight of a recommended product displayed harmoniously among others, do you ask what it is? Why does it look so matching with the rest of the website's content but redirect you to another website...

How to Convert Ad Block Traffic into Revenue for Publishers?

How to Convert Ad Block Traffic into Revenue for Publishers?

Aug 7, 2024 | 0 Comments

  Ad blockers present a challenge to publishers worldwide, significantly affecting their revenue stream. This guide explores essential strategies to convert ad block traffic into revenue opportunities, which will help publishers adapt and thrive in today's evolving...

What is Ad Revenue and How to Improve it?

What is Ad Revenue and How to Improve it?

Aug 2, 2024 | 0 Comments

  According to Statista in 2024, Google's ad revenue amounted to 237.86 billion U.S. dollars, recorded 61.9% growth in the revenue of 2020 which is 146.92 billion U.S. dollars. The number indicated that ad revenue has the potential to grow due to the boom of smart...

What is eCPM and How to Improve It

What is eCPM and How to Improve It

Jul 18, 2024 | 0 Comments

  Our new blog post explains eCPM in detail for publishers. Discover how to calculate it, optimize it, and significantly boost your ad revenue! The programmatic advertising landscape has many metrics and models that digital marketers, advertisers, and publishers must...

What is EBDA (Exchange Bidding in Dynamic Allocation)?

What is EBDA (Exchange Bidding in Dynamic Allocation)?

Jul 11, 2024 | 0 Comments

  Whether you're a seasoned publisher or just dipping your toes into programmatic advertising, our goal is clear: to equip you with the knowledge and tools needed to unlock the full potential of EBDA. Get ready to elevate your ad revenue game with Google Ad Manager...

AdSense vs AdX: Differences for Publishers?

AdSense vs AdX: Differences for Publishers?

Jul 8, 2024 | 0 Comments

  The growth of the adtech industry has given publishers access to a vast network of media buyers worldwide, enabling programmatic advertising at scale. By automating the buying and selling of ad space, it allows advertisers to reach their target audiences with...

What is Floor Price in Programmatic Advertising and How to Improve It

What is Floor Price in Programmatic Advertising and How to Improve It

Jul 5, 2024 | 0 Comments

  In recent years, the surge in advertising technologies has inadvertently reshaped the way programmatic advertising operates. This rapid development has posed challenges for many publishers in keeping up with trends, and platform updates, and especially in optimizing...

A Definitive Guide for Prebid Header Bidding

A Definitive Guide for Prebid Header Bidding

Jun 26, 2024 | 0 Comments

Prebid has the position as a middleman between publishers (website or app owners) and multiple advertising partners (demand partners). It manages a real-time auction where all advertisers compete for the publisher's ad inventory. Before we delve into the Prebid, let’s...

How the Open Bidding Works in Google Ad Manager

How the Open Bidding Works in Google Ad Manager

Jun 19, 2024 | 0 Comments

  If you are a publisher and have never tried Google's feature named Open Bidding, you might be missing out on many significant benefits, especially increased ad revenue. But don't worry, this blog will provide all the basic...

First-Price vs Second-Price Auction – A completed guide for Publishers

First-Price vs Second-Price Auction – A completed guide for Publishers

Jun 14, 2024 | 0 Comments

  One of the key findings from The Drum found out that more than 50% of media buyers and sellers lacked understanding of auction dynamics, and this blog will explain the workings of first-price and second-price auctions.   Programmatic advertising has revolutionized...

What is Ad Density and Why Does It Matter?

What is Ad Density and Why Does It Matter?

Jun 10, 2024 | 0 Comments

An exploration of ad density, where we delve into the nuance of this vital aspect of digital monetization. Apply our experts’ advice to have strategic ad management. "Why does my webpage have more ads than others, yet my ad revenue remains low?" “Why does one post...

Header Bidding vs RTB: Differences for Publishers?

Header Bidding vs RTB: Differences for Publishers?

May 31, 2024 | 0 Comments

  In this blog, we breakdown Header Bidding vs RTB for publishers to optimize the ad slots and maximize ad revenue. This blog will show how both models work, including the positive and negative impact to your website.   The world of online advertising is complex, with...

Exploring Ad Impressions: The Power of First Glance

Exploring Ad Impressions: The Power of First Glance

May 29, 2024 | 0 Comments

  Unlock the key to commanding an online presence through our guide on ad impressions. Although just a small metric in the realm of digital marketing, they can propel your brand's influence to new heights and leave competitors in the dust!   A study from Statista has...

CPM vs CPC: Which Is Your Better Choice?

CPM vs CPC: Which Is Your Better Choice?

May 27, 2024 | 0 Comments

  Dive into the world of CPC and CPM advertising models, discovering their differences and advantages to optimize your online campaigns effectively.   Introduction When launching an ad campaign, advertisers and publishers face crucial financial decisions regularly....

Top 6 Approaches to Minimize Unfilled Impressions in Google Ad Manager

Top 6 Approaches to Minimize Unfilled Impressions in Google Ad Manager

May 23, 2024 | 0 Comments

  Using Google Ad Manager for businesses is essential as Statista data shows Google holds a search traffic share of around 91.5%. Understanding and leveraging Google's advertising ecosystem due to its dominance in the search market is almost crucial for businesses to...

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