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Explore the latest insights, trends, and innovations in programmatic advertising, marketing technology, and business solutions. Stay informed with Geniee’s expert perspectives.

Comparing three app revenue models: IAP vs IPP vs Hybrid

Comparing three app revenue models: IAP vs IPP vs Hybrid

Dec 30, 2025 | 0 Comments

Introduction: Why knowing your ideal app revenue model matters? Today’s mobile app landscape is more complex than ever, as businesses and app publishers’ success is affected by various factors.  Rising costs for user acquisition Increasing market saturation  Evolving...

Christmas advertising: Key characteristics and Tips for Publishers

Christmas advertising: Key characteristics and Tips for Publishers

Dec 23, 2025 | 0 Comments

Christmas has always been the most competitive period of the year for publishers. Demand surges, ad auctions become more unpredictable, creatives focus shift, and advertisers set higher expectations. All of these factors make the season more complex to manage than any...

High-impact advertising strategy – How brands can get noticed in 2026?

High-impact advertising strategy – How brands can get noticed in 2026?

Dec 22, 2025 | 0 Comments

In the digital age, to brands, consumers’ attention is not easy to earn. Despite seeing possibly thousands of ads daily, in the US, most people stated they only remember 1%-10% of the ads they had seen during the past 24 hours.  Being seen, therefore, is no longer...

Top high-performing Geniee ad formats

Top high-performing Geniee ad formats

Dec 4, 2025 | 0 Comments

User behavior continues to shift toward mobile-first experiences, privacy expectations are rising, and competition for attention grows stronger each year. In this context, adopting formats that deliver both strong performance and a seamless user journey is essential...

How to keep your ad revenue growing in 2026?

How to keep your ad revenue growing in 2026?

Nov 14, 2025 | 0 Comments

2025 has been a tough year for publishers, as disruptive technologies challenge traditional approaches to user acquisition and retention. Meanwhile, the AdTech landscape becomes more saturated and competitive than ever. As we are about to enter a new year, publishers...

AdSense rejection due to Low Value Content? Here’s how to fix it.

AdSense rejection due to Low Value Content? Here’s how to fix it.

Oct 23, 2025 | 0 Comments

Many publishers have applied for Google AdSense and received the frustrating message “Low value content” without understanding what it truly means. In short, Google determined that their sites don’t provide enough unique, helpful, or trustworthy information for users,...

Client Side vs Server Side in header bidding – Which one is for you?

Client Side vs Server Side in header bidding – Which one is for you?

Oct 7, 2025 | 0 Comments

Over the past few years, the rise of header bidding has significantly changed the way publishers manage their advertising stacks. More recently, many monetization teams have started weighing the idea of moving their Prebid auctions from the client side to the server...

A comprehensive guide on AI overviews SEO

A comprehensive guide on AI overviews SEO

Oct 1, 2025 | 0 Comments

Google’s AI Overviews, alongside the more recent introduction of AI Mode, has raised significant concerns among publishers and site owners. How will AI overviews change SEO? Have traditional SEO practices gone out of style? How to stay visible in an increasingly...

How does AI search impact SEO? A publisher’s guide

How does AI search impact SEO? A publisher’s guide

Sep 5, 2025 | 0 Comments

Since ChatGPT launched in late 2022, AI has rapidly transformed how people search for information. Increasingly, users rely on AI chatbots and enhanced search features rather than traditional results pages. Google has accelerated this trend with its AI Overview...

Google AI Result – Challenges and Opportunities for Ad Publishers

Google AI Result – Challenges and Opportunities for Ad Publishers

Aug 26, 2025 | 0 Comments

The AI-enabled search experience - A new crisis or emerging chances for growth?  The Google AI result has dramatically changed the way people interact with search. Since Google launched its AI-generated search experiences in 2024, ad publishers have seen major shifts...

Exploring Immersive In-Game Ad Opportunities

Exploring Immersive In-Game Ad Opportunities

Jun 30, 2025 | 0 Comments

Integrating Brands into Virtual Worlds, Immersive In-Game Ads Are the Future Immersive In-game ads are changing the way to bring the ads without impact to the user experience by seamlessly integrating the brand message directly into the game. This new ad format...

Complete Guide About Limited Ads 2.0

Complete Guide About Limited Ads 2.0

May 13, 2025 | 0 Comments

Limited Ads 2.0 Details and Solution for App Developers Limited Ads 2.0 is Google's updated ad serving mode that launched in H1 2025. Limited Ads 2.0 designed to help app developers monetize traffic to comply with the new privacy policy regulation, including GDPR...

Top Mobile App Ad Networks for Publishers in 2025

Top Mobile App Ad Networks for Publishers in 2025

Mar 17, 2025 | 0 Comments

The global mobile ad spending is going way up, it is projected to increase from $360 billion in 2023 to $400 billion in 2024. This is a significant opportunity for publishers and app developers to maximize their revenue through mobile app monetization. Due to the...

Unlock the Power of Video Advertising: Your Complete Guide to Success

Unlock the Power of Video Advertising: Your Complete Guide to Success

Jan 1, 2025 | 0 Comments

  Video advertising has been one of the most popular ways to engage digital audiences. This shift is reflected by the IAB Digital Video Advertising Spend Report, where the amount spent on digital video ads in the US increased from $47.2 billion in 2022 to $54 billion...

Boost ad revenue with rich media ads

Boost ad revenue with rich media ads

Nov 7, 2024 | 0 Comments

  Many forms of ads have been born to meet the demand of advertisers and reach out to potential customers. Rich media ads are developed with that aim in mind. They can engage better with customers with the combination of audio, video, and long-form pictures that call...

In-app advertising 101

In-app advertising 101

Sep 20, 2024 | 0 Comments

According to Statista, Ad spending in the In-App Advertising market worldwide is forecasted to reach $352.70 billions in 2024. The market is expected to demonstrate an annual growth rate (CAGR 2024-2028) of 9.02%, leading to a projected market volume of $534.10...

What is Ad Inventory and Why managing it is important for Publishers?

What is Ad Inventory and Why managing it is important for Publishers?

Sep 13, 2024 | 0 Comments

  In economics, effective inventory management is a key to optimize resources and maximize business profit. Similarly, publishers also must focus on managing their ad inventory to boost their revenue potential. It becomes crucial that strategic ad placement ensures...

CPM vs RPM: Differences for Publishers?

CPM vs RPM: Differences for Publishers?

Sep 6, 2024 | 0 Comments

  In the digital programmatic advertising industry, various models and metrics are employed to evaluate effectiveness and revenue. Among these, CPM (Cost Per Mille) and RPM (Revenue Per Mille) are two of the most widely used. Both are crucial in maximizing advertising...

A Definitive Guide to Digital Display Advertising

A Definitive Guide to Digital Display Advertising

Sep 4, 2024 | 0 Comments

Digital display advertising is a cornerstone of online marketing, enabling businesses to visually engage their audience across various digital platforms. The following guide walks through the basics of display advertising and shows techniques for optimizing campaigns,...

Programmatic Ads vs. Display Ads: What are the differences?

Programmatic Ads vs. Display Ads: What are the differences?

Aug 28, 2024 | 0 Comments

  You might always hear terms like Programmatic Ads and Display ads and need help deciphering them. You are not alone. While both serve as powerful tools in a marketer’s arsenal, understanding the nuances between them is crucial for optimizing campaign performance....

Native Ads: A publisher’s choice 

Native Ads: A publisher’s choice 

Aug 9, 2024 | 0 Comments

  When you scroll through your favorite shopping website and catch the sight of a recommended product displayed harmoniously among others, do you ask what it is? Why does it look so matching with the rest of the website's content but redirect you to another website...

How to Convert Ad Block Traffic into Revenue for Publishers?

How to Convert Ad Block Traffic into Revenue for Publishers?

Aug 7, 2024 | 0 Comments

  Ad blockers present a challenge to publishers worldwide, significantly affecting their revenue stream. This guide explores essential strategies to convert ad block traffic into revenue opportunities, which will help publishers adapt and thrive in today's evolving...

What is Ad Revenue and How to Improve it?

What is Ad Revenue and How to Improve it?

Aug 2, 2024 | 0 Comments

  According to Statista in 2024, Google's ad revenue amounted to 237.86 billion U.S. dollars, recorded 61.9% growth in the revenue of 2020 which is 146.92 billion U.S. dollars. The number indicated that ad revenue has the potential to grow due to the boom of smart...

What is eCPM and How to Improve It

What is eCPM and How to Improve It

Jul 18, 2024 | 0 Comments

  Our new blog post explains eCPM in detail for publishers. Discover how to calculate it, optimize it, and significantly boost your ad revenue! The programmatic advertising landscape has many metrics and models that digital marketers, advertisers, and publishers must...

What is EBDA (Exchange Bidding in Dynamic Allocation)?

What is EBDA (Exchange Bidding in Dynamic Allocation)?

Jul 11, 2024 | 0 Comments

  Whether you're a seasoned publisher or just dipping your toes into programmatic advertising, our goal is clear: to equip you with the knowledge and tools needed to unlock the full potential of EBDA. Get ready to elevate your ad revenue game with Google Ad Manager...

AdSense vs AdX: Differences for Publishers?

AdSense vs AdX: Differences for Publishers?

Jul 8, 2024 | 0 Comments

  The growth of the adtech industry has given publishers access to a vast network of media buyers worldwide, enabling programmatic advertising at scale. By automating the buying and selling of ad space, it allows advertisers to reach their target audiences with...

What is Floor Price in Programmatic Advertising and How to Improve It

What is Floor Price in Programmatic Advertising and How to Improve It

Jul 5, 2024 | 0 Comments

  In recent years, the surge in advertising technologies has inadvertently reshaped the way programmatic advertising operates. This rapid development has posed challenges for many publishers in keeping up with trends, and platform updates, and especially in optimizing...

A Definitive Guide for Prebid Header Bidding

A Definitive Guide for Prebid Header Bidding

Jun 26, 2024 | 0 Comments

Prebid has the position as a middleman between publishers (website or app owners) and multiple advertising partners (demand partners). It manages a real-time auction where all advertisers compete for the publisher's ad inventory. Before we delve into the Prebid, let’s...

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