by Geniee team | Apr 15, 2024 | Ad tech & Ad Ops, Blog, Revenue optimization
The term remnant inventory might sound familiar to those who have been working in digital advertising for many years. How about the new ones? Have you ever encountered the issue of unsold ad space in the online advertising realm? It’s a common challenge within...
by Geniee team | Apr 8, 2024 | Blog, Google Ad Manager
Explore what target CPM, how it’s different from manual CPM, and how it supports publishers in managing and optimizing advertising revenue. Floor price is a critical tool for digital publishers across all ad formats as it ensures that buyers cannot win auctions by...
by Geniee team | Apr 4, 2024 | Ad tech & Ad Ops, Blog, Video
Discover the power of native video advertising and how it seamlessly integrates into the digital landscape. Explore various types of native video ads, benefits, famous examples, and a comparison with pre-roll ads. Advertisers are constantly seeking innovative ways to...
by Geniee team | Apr 1, 2024 | Ad tech & Ad Ops, Blog, Revenue optimization
As we navigate the ever-evolving landscape of the ad tech industry, CPM emerges as a crucial metric for publishers to assess the value of their inventory. CPM offers valuable insights into advertising expenditure and impressions, enabling publishers to gauge the...
by Geniee team | Mar 30, 2024 | Blog, Video
Outstream video ads offer an innovative avenue for publishers and advertisers to connect with audiences. Learn more about what it is, its benefits and how it’s different from in-stream advertising. According to Statista, video ad spending is projected to...
