by Geniee team | Jul 11, 2024 | Blog, Google Ad Manager, Header bidding
Whether you’re a seasoned publisher or just dipping your toes into programmatic advertising, our goal is clear: to equip you with the knowledge and tools needed to unlock the full potential of EBDA. Get ready to elevate your ad revenue game with Google Ad...
by Geniee team | Jul 8, 2024 | Blog, Google Ad Manager, Google Adsense
The growth of the adtech industry has given publishers access to a vast network of media buyers worldwide, enabling programmatic advertising at scale. By automating the buying and selling of ad space, it allows advertisers to reach their target audiences with...
by Geniee team | Jul 5, 2024 | Ad tech & Ad Ops, Blog
In recent years, the surge in advertising technologies has inadvertently reshaped the way programmatic advertising operates. This rapid development has posed challenges for many publishers in keeping up with trends, and platform updates, and especially in optimizing...
by Geniee team | Jun 26, 2024 | Ad tech & Ad Ops, Blog, Header bidding
Prebid has the position as a middleman between publishers (website or app owners) and multiple advertising partners (demand partners). It manages a real-time auction where all advertisers compete for the publisher’s ad inventory. Before we delve into the Prebid,...
by Geniee team | Jun 21, 2024 | News
Also ranked No. 1 in three categories, including quality of support GENIEE SFA/CRM, a sales management tool developed and provided by Geniee, Inc. (headquartered in Shinjuku-ku, Tokyo; Tomoaki Kudo, President; hereinafter referred to as “Geniee”), was...
