by Geniee team | Oct 25, 2024 | News
[Oct 2024] – Geniee, a leading digital advertising technology company, is proud to announce our official membership with MMA Global Indonesia (Mobile Marketing Association), a global industry body that fosters marketing innovation and growth. This membership...
by Geniee team | Sep 20, 2024 | Blog, In app advertising
According to Statista, Ad spending in the In-App Advertising market worldwide is forecasted to reach $352.70 billions in 2024. The market is expected to demonstrate an annual growth rate (CAGR 2024-2028) of 9.02%, leading to a projected market volume of $534.10...
by Geniee team | Sep 13, 2024 | Ad tech & Ad Ops, Blog
In economics, effective inventory management is a key to optimize resources and maximize business profit. Similarly, publishers also must focus on managing their ad inventory to boost their revenue potential. It becomes crucial that strategic ad placement ensures...
by Geniee team | Sep 6, 2024 | Ad tech & Ad Ops, Blog
In the digital programmatic advertising industry, various models and metrics are employed to evaluate effectiveness and revenue. Among these, CPM (Cost Per Mille) and RPM (Revenue Per Mille) are two of the most widely used. Both are crucial in maximizing advertising...
by Geniee team | Sep 4, 2024 | Blog
Digital display advertising is a cornerstone of online marketing, enabling businesses to visually engage their audience across various digital platforms. The following guide walks through the basics of display advertising and shows techniques for optimizing campaigns,...
