by Geniee team | Mar 17, 2025 | Blog
The global mobile ad spending is going way up, it is projected to increase from $360 billion in 2023 to $400 billion in 2024. This is a significant opportunity for publishers and app developers to maximize their revenue through mobile app monetization. Due to the...
by Geniee team | Feb 21, 2025 | Guide
Quick Summary… Ramadan is one of the most anticipated events for some countries in Southeast Asia. For publishers, Ramadan can unlock a new possibility to drive traffic and new user acquisition by having a special page for Ramadan. For brands, this moment can be...
by Geniee team | Feb 21, 2025 | Guide
Quick Summary… Monetizing a website is one of the primary goals of a publisher, doing it without fully understanding the capabilities of an ad tech partner would be akin to killing the goose laying golden eggs. Your content-rich website is the goose here....
by Geniee team | Jan 1, 2025 | Blog, Video
Video advertising has been one of the most popular ways to engage digital audiences. This shift is reflected by the IAB Digital Video Advertising Spend Report, where the amount spent on digital video ads in the US increased from $47.2 billion in 2022 to $54 billion...
by Geniee team | Nov 7, 2024 | Ad types, Blog
Many forms of ads have been born to meet the demand of advertisers and reach out to potential customers. Rich media ads are developed with that aim in mind. They can engage better with customers with the combination of audio, video, and long-form pictures that call...
