by admin | Oct 25, 2024 | News
[Oct 2024] – Geniee, a leading digital advertising technology company, is proud to announce our official membership with MMA Global Indonesia (Mobile Marketing Association), a global industry body that fosters marketing innovation and growth. This membership...
by admin | Sep 20, 2024 | Blog
As mobile apps become ever more embedded in daily life – supporting everything from shopping and payments to entertainment and productivity, the in-app advertising market has expanded rapidly. In-app ad revenue has grown steadily since 2017 and is projected to...
by admin | Sep 13, 2024 | Ad tech & Ad Ops, Blog
In economics, effective inventory management is a key to optimize resources and maximize business profit. Similarly, publishers also must focus on managing their ad inventory to boost their revenue potential. It becomes crucial that strategic ad placement ensures...
by admin | Sep 6, 2024 | Ad tech & Ad Ops, Blog
In the digital programmatic advertising industry, various models and metrics are employed to evaluate effectiveness and revenue. Among these, CPM (Cost Per Mille) and RPM (Revenue Per Mille) are two of the most widely used. Both are crucial in maximizing advertising...
by admin | Sep 4, 2024 | Blog
Digital display advertising is a cornerstone of online marketing, enabling businesses to visually engage their audience across various digital platforms. The following guide walks through the basics of display advertising and shows techniques for optimizing campaigns,...
