Header Bidding: A Guide

Source: Freepik.com Imagine two cats fighting over a single piece of food.  They are both trying to get the same thing, so they have to compete with each other. This is kind of like header bidding – it’s a way for multiple buyers to bid on one ad space at the...

What is AdTech?

Source: Freepik.com Welcome to the fascinating world of AdTech, a realm where creativity meets technology, and innovation fuels growth. If you’ve ever wondered how the right ad finds you at the right time, you’re about to embark on a journey that unravels...