Google AdSense, that sweet, sweet passive income generator that turns your blog’s traffic into cold hard cash. But what if I told you that there’s more than what meets the eye?
That’s right, you can actually increase your Google AdSense revenue with a few neat tricks and strategies. Buckle up, for we’re about to embark on a journey to the land of higher AdSense earnings.
Getting an AdSense approval is a big feat in itself. Over 2 million publishers are a part of the large AdSense family who get to reap revenues worth $10 billion annually. And there’s scope for more.
How much can a publisher earn?
Earnings from Google AdSense depend on your website’s niche, the geographical location of your audience, the volume and quality of traffic, and ad effectiveness.
High-demand niches and traffic from regions like the U.S. often yield higher revenue. More traffic and higher engagement increase opportunities for ads to be seen and clicked, boosting income.
AdSense revenue is based on cost-per-click (CPC) and cost-per-thousand-impressions (CPM), but exact earnings vary widely and are not disclosed by Google. But per 1000 visitors it’s roughly about $0.2 – $2.5 per 1,000 views.
How is AdSense revenue calculated?
Google AdSense revenue is calculated based on two main models: Cost-Per-Click (CPC) and Cost-Per-Thousand Impressions (CPM).
Cost-Per-Click (CPC): In the CPC model, you earn money each time a visitor clicks on an ad displayed on your site. The amount earned per click varies widely and depends on several factors, including the ad’s content and the geographic location of the user.
Cost-Per-Thousand Impressions (CPM): In the CPM model, you’re paid for every 1,000 ad impressions viewed on your site. An impression is considered every time an ad is displayed, regardless of whether it’s clicked or not. The amount paid per 1,000 impressions also varies based on factors similar to those affecting CPC.
Google combines the revenue from both models to calculate your total AdSense earnings. The formula for AdSense revenue looks something like this:
AdSense Income = (Traffic x CTR x CPC) / 100
Multiply your traffic by your CTR, then multiply the result by your CPC. Finally, divide the value by 100.
Remember, the CPC and CPM rates are determined by the advertisers who bid on the ad space in a real-time auction, which takes into account factors like ad quality, relevance, and the maximum bid set by the advertiser.
To simplify, you can also use the revenue calculator created by AdPushup.
Strategies to increase your Google AdSense Revenue
Running experiments give you the opportunity to compare different ad settings and identify which configuration delivers the best results.
You could pit text-only ad units against units that feature both text and display, explore how changes in ad text color impact performance, or assess how serving ads in sensitive and/or general categories affect your earnings.
Although the entire process of setting up your experiment, initiating it, monitoring the progress, and eventually deciding on a winning variation requires a bit of technical know-how, the potential rewards make it a worthy endeavor.
(Note: If you’re in search of a more streamlined, automated approach, consider using our AI-powered A/B Testing solution. This tool automatically generates numerous ad variations for you and then selects the combination that optimizes performance for your website).
Multiple Ad Units for more revenue
An easy method to enhance your AdSense click-through rate and revenue is by incorporating more than one type of ad unit (AdSense for content, link, and search) and various sizes across your pages.
By doing so, your users are exposed to a broader range of ads from Google’s extensive ad inventory, thereby increasing the likelihood of them clicking on an ad.
Ensure that the most optimally located ad on your webpage appears first in your HTML code. This strategy guarantees that your most visible ad space is occupied by the highest-bidding ads in the auction—thus leading to increased revenue.
Also comply with the AdSense maximum ad policy under which you can have up to three AdSense for content units, up to three link units, and up to two search units on each page to prevent your account from being suspended.
Adjusting the color impact of Ad units
Playing around with the color scheme of your text ad units can significantly boost their visibility. An ad style that meshes well with a light website theme might be glaring and off-putting on a darker theme, which could deter users from engaging with both the ad and the webpage itself.
For a seamless user experience, harmonize the background and border color of the ad unit with the background of the page where the ad will be situated.
If you want your ad to stand out, align the background and border colors with your website’s palette, but avoid making them identical to the area where the ads will be displayed. Experiment with various styles and track ad performance over time to identify the most effective format.
Playing with responsive ads
This leads us to the broader principle of incorporating responsive design into your website (which is an absolute must if you’re managing a website in 2023).
In 2022, Comscore reported that smartphones and tablets combined represented 60% of the total digital media time spent, a significant increase from 50% the previous year.
Now, you might be wondering what this has to do with AdSense. The connection lies in the fact that AdSense is fully compatible with responsive design. Via that compatibility, it enables you to generate codes for responsive ad units. These ad units automatically adjust their size to ensure the optimal viewing experience for mobile users. It’s crucial to implement this now, as that 60% figure is only set to grow.
Publishers often forget to focus on the end user in the urge to create and optimize content for advertisers and ad platforms. Instead, they should focus on the end user.
Adopt a balanced approach to ads and content so as not to bombard users with the former. Sometimes, ads are haphazardly scattered across the webpage and interspersed within the content, with little regard for user-friendliness or visual appeal.
Even Google advocates for prioritizing the user before anything else to maximize your account’s potential. Doing the opposite is akin to putting the cart before the horse — it’s simply not going to be effective.
When does Google pay you AdSense revenue?
Google AdSense makes payments to publishers on a monthly basis. To be more specific, the earnings for a given month are typically paid out at the end of the following month. So, if you’ve earned some revenue in January, you should expect to receive your payment at the end of February.
However, before you receive your payment, keep in mind the following:
1. Payment Threshold: You must have reached the payment threshold of $100. You won’t get paid until you make 100$ each month. If it is below that, your earnings are rolled over to the next month where you make 100$..
2. Account Details: You need to provide all the necessary payment details in your AdSense account. This includes your address, payee name, and tax information.
3. Payment Method: You must choose a payment method. Google AdSense offers various payment methods, such as Electronic Funds Transfer (EFT), wire transfer, and check, depending on the country.
Once all these conditions are fulfilled, Google will issue your payment, and you should receive it in your bank account or other chosen payment method by the end of the month.
Remember to regularly check your AdSense account to ensure all the information is up-to-date and correct to avoid any payment delays. Also, keep in mind that Google may hold your payment or even disable your AdSense account if it detects any suspicious or invalid click activity.
An important point to note is that these are gross earnings. Google takes a cut of the ad revenue (32%), and the remaining 68% is paid out to the publisher. The revenue percentage may vary for other types of content like search.
Optimizing ad placements and formats can significantly enhance your Google AdSense revenue, but it’s just the tip of the iceberg. By curating content that appeals directly to your audience’s interests and engaging them in meaningful ways, you can leverage these interactions to increase your earnings.
Being proactive is crucial in this journey. Don’t just set up your ads and leave them to run on autopilot. Stay involved, keep an eye on your data and performance metrics, and use these insights to constantly refine your strategy.
You can also rely on platforms like us which have decades of experience in helping thousands of publishers like you grow their revenue.